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Nielsen:Social Ad Spending Up Sharply -Click Z News
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Despite Assurances,Google Places Pages Now Showing in Search
-Search Engine Land
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Enjoy your September newsletter with the latest insights on interactive marketing.
 Tech Trends Forum Helps Local Businesses Make Sense of Social Media
Team Bayshore: Cindy Honickman
In a time when businesses are cutting back marketing budgets and have limited resources, it can be difficult to find the time and energy to engage in new media formats like social media. But according to the panelists at the Tech Trends forum on Sept. 23, it is critical that businesses find a way to join the online conversation and interact with their customers. “There has been a shift in the control of brand reputation from corporations to the consumer in the online space,” said panelist Christopher Barger, Director of Global Communications Technology for General Motors ... Read Article...
 Best Practices Spotlight
Conversions Make the World Go Round'
Team Bayshore:Aaron Raymo
Ah, conversions. Just the sound of the word makes us online marketers feel all warm and fuzzy inside. Whether we’re trying to help clients generate qualified leads, or convert visitors to buyers on ecommerce sites, the feeling is the same – total elation. Moreover, we relish in viewing that nice upward trend of conversions, consistently increasing month over month over month. Ahhh… Ok, now back to reality… ...
Reality check ...
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