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Web Design and SEO Influential in Branding Message for HealthPlan Services
Bayshore Solutions’ Feature Website: Example of Effective Branding Communication to Different Target Groups
 TAMPA, FL, December 2010 — Search engine optimization agency, Bayshore Solutions, features the HealthPlan Services website design as an example of branding effectiveness to reach multiple customer groups all in the same place. This website helps HealthPlan Services communicate and identify their brand personality to their segmented customer groups and can be found online at www.healthplan.com.
HealthPlan Services is the nation’s largest independent provider of service and technology solutions to the insurance and managed care industries. Bayshore Solutions provided a navigation friendly website design while complementing their overall brand image and search engine positioning.
Offering customized administration and distribution services to insurers in the individual, small group and voluntary markets supporting health insurance and ancillary product lines, it was important that the Tampa Web development team reflect HealthPlan Services’ experience and provide information to potential clients.
Effective branding starts with a strategic Web design coupled with an Internet strategy to gain the best search engine positioning. In line with an effective Web design, the SEO Tampa team at Bayshore Solutions provided an Internet marketing strategy using search engine optimization to increase quality website traffic. The Web design and SEO team focused on receiving higher conversion rates, getting HealthPlan Services the maximum online exposure, and complementing HealthPlan Services’ traditional marketing and social media efforts.
Search engine optimization agency, Bayshore Solutions, created a custom Web design incorporating Bayshore Solutions’ Web Modules content management system with custom enhancements to allow HealthPlan Services to easily change content in a fast-paced healthcare industry where information changes quickly.
“It was important that our new website communicated our expertise and service offerings.” Said Anne Marie Faria, Chief Sales and Marketing Officer, HealthPlan Services. ”We have a diverse customer base and needed to communicate to our value proposition for each of these audiences. Bayshore Solutions did a great job of designing our site to accommodate our messaging for each of our customer segments. We are very pleased with the new Web design, as well as with our new ability to more readily to update content ourselves.”
About Bayshore Solutions
Search engine optimization agency Bayshore Solutions offers award-winning capabilities to provide professional Web presence and an interactive marketing strategy. Bayshore Solutions was founded in 1996 and has delivered Web design and SEO online marketing services throughout the USA and internationally with physical offices accessible to Tampa, Orlando, Miami, Fort Lauderdale, Dade County, and Broward County in Florida.
For the inside view on what is happening at Bayshore Solutions and to take part in interactive polls, view the latest news, featured websites and more, you can like us on Facebook at http://www.Facebook.com/BayshoreSolutions.
About HealthPlan Services:
HealthPlan Services (HPS), a Water Street Healthcare Partners affiliate, is the largest independent provider of sales, distribution, benefits administration, customer service and retention solutions to the insurance and managed care industries. The company serves insurers of individual, group, voluntary and association plans and provides valuable solutions and support to thousands of brokers and agents that sell into these markets. HPS offers an ever-expanding array of services and administers products that include medical (PPO, HMO, indemnity, consumer-driven), dental, vision, life, disability, long term care, limited medical, as well as various other ancillary insurance.
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