Interactive Marketing Firm Bayshore Solutions Launches the Cypress Lakes 55 Plus Active Adult Community Web Design

New website design delivers appeal and functionality for Florida golf retirement community.

Online Marketing results achieved lead generation lift of 2900% and lowered costs per conversion 59%. 

TAMPA, FL, July, 2011 — Bayshore Solutions announces the launch of the new Cypress Lakes 55 plus Active community web site design, as well as significant gains in online marketing results for the website http://www.cypresslakesfla.com.  Cypress lakes needed a web presence more reflective of their active adult audience and access to better functionalities that support their website visitors’ interests and to more easily increase lead conversions.

In addition to fresh, welcoming and vibrant aesthetics, the website is integrated with Bayshore Solutions' WebModules content management system (CMS).   The CMS enables Cypress Lakes’ staff to add content at will to their site for effective communications to prospective clients as well as keeping it in top form for search engine marketing. This CMS was immediately used to add dedicated pages for showcasing each of their home plans in an inviting, organized manner on their website.

Cypress Lakes’ specific goal for their 55 plus active adult community website is to focus on generating leads. The Florida golf retirement community online marketing results achieved over last year showed significant success in Bayshore Solutions’ Internet marketing management for Cypress Lakes.  Results included an increase of 337% in the number of non-paid and non-branded keywords bringing visitors to their site, a lead conversion increase of 2,900% coupled with a cost per conversion decrease by 59%.

Bayshore Solutions frequently helps clients re-develop their Web properties for better performing design, functionality and usability, and matches this with Internet marketing expertise to drive improved business results for a company’s Web investment. 

About Bayshore Solutions
Interactive marketing firm Bayshore Solutions award-winning capabilities in interactive marketing, Web design and development, search engine optimization and Internet application development. Founded in 1996, Bayshore Solutions has delivered custom Web page designs such as this 55-plus active adult community web design to over 1,500 clients in 54 countries. Bayshore Solutions integrates technology and Internet marketing services to ensure measurable results and business growth. For more information visit http://www.BayshoreSolutions.com.

About Cypress Lakes Florida Active Adult Community
Cypress Lakes, one of the premier Florida Golf Retirement Communities  is located in Lakeland, Florida. Nestled on close to 1,000 private acres, this over 55 active resort community is centered around two professional golf courses and a fully-amenitized clubhouse and handsome, well-built homes.  Developer, Blair Group, has been awarded “Developer of the Year” and is ranked as the “Number One Community in the United States” by the Manufactured Housing Congress year after year.

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