TAMPA, FL, March, 2011 — Bayshore Solutions is proud to announce the launch of the interactive Web design for Huber Engineered Materials (HEM), headquartered in Atlanta. Upon launch of the new business website design and platform development, Bayshore Solutions’ Internet marketing team will execute a strategy to complement Huber Engineered Materials offline marketing tactic for growth in 2011.

The business website design was crafted for ease of use, functional development, and scalable in architecture allowing for future growth due to an easier navigation, more modern look, search engine optimization and the ease of being able to populate current content and new products through WebModules content management system. Huber Engineered Materials is part of the J.M. Huber Corporation and develops engineered specialty ingredients that enhance the performance, appeal and processing of a broad range of products used in industrial, paper and consumer-based applications.

Bayshore Solutions created a modern layout that will provide the user comprehensive information and highlight technical data about HEM’s four strategic business units: Silica; Alumina Trihydrate (ATH); Ground Calcium Carbonate (GCC); and Health and Nutrition. The layout of this website improves the ability for customers to get the information they are looking for. The Internet marketing team’s approach will ensure the Huber Engineered Material website will refine individual online elements that not only drive traffic to the site but improve return on investment.

”Huber Engineered Materials went through a comprehensive search process to find an interactive partner who could create and execute a user-friendly Web design that effectively positions us and our products in an intense competitive environment,” says Keith Sorrell, Marketing Communications Manager for HEM. “Bayshore Solutions has built us a solid interactive foundation with a site that is progressive and offers us the creative flexibility to grow as our businesses and needs change.  We are excited about the design of the site and think our visitors are going to enjoy the experience when visiting us.”

The website framework was built on Bayshore Solutions WebModules Content Management System. The system delivers a short learning curve for non-technical users and the platform supports agile website development and provides the integration of interactive FLASH-based map of Huber’s manufacturing and product distribution facilities nationwide. A dynamic product finder feature was integrated allowing users to search Huber products, brands, markets, and functionality. Bayshore Solutions has a solid SEO strategy to measure the website’s performance and quantify growth that will become an integral focus for 2011.

Interactive marketing and Web design agency Bayshore Solutions offers award-winning capabilities to provide measurable results by implementing online marketing strategies and development. Bayshore Solutions was founded in 1996 and has delivered Web development, content management and brand identity design services throughout the USA and internationally with physical offices accessible to Tampa, Orlando, Miami, Fort Lauderdale, Dade County, and Broward County in Florida.

Huber Engineered Materials develops engineered specialty ingredients that enhance the performance, appeal and processing of a broad range of products used in industrial, paper and consumer-based applications. Its organic expertise has resulted in advancing the art in specialty silica and silicates, alumina trihydrate, magnesium hydroxide, barium sulfate and natural calcium carbonate. For more information, see http://www.hubermaterials.com.