The HealthPlan Services interactive website design is an example of branding effectiveness to reach multiple customer groups all in the same place. This website helps HealthPlan Services communicate and identify their brand personality to their many segmented customer groups. HealthPlan Services is the nation’s largest independent provider of service and technology solutions to the insurance and managed care industries and can be found online at http://www.healthplan.com.

“It is a real honor to be selected by the Interactive Media Awards for this distinction. We strive to provide best in class Internet expertise to our clients in all of our Web Design, Web Development and Internet marketing services,” noted Kevin Hourigan, President and CEO of Bayshore Solutions. “HealthPlan Services required a detailed and functionally complex Web presence presented in a simple and elegant visitor experience. We are pleased to have earned this caliber of recognition to match the business caliber of HealthPlan Services.”

In line with an effective Web design, the search engine marketing firm’s team at Bayshore Solutions provided an Internet marketing strategy using search engine optimization to increase quality website traffic. Equipping HealthPlan Services with WebModules content management system will assist the search engine marketing firm to receive higher conversion rates from the HealthPlan Services website, complement HealthPlan Services’ traditional marketing and social media efforts as well as gain maximum online exposure.

“It was important that our new website communicated our expertise and service offerings.” Said Anne Marie Faria, Chief Sales and Marketing Officer, HealthPlan Services. ”We have a diverse customer base and needed to communicate to our value proposition for each of these audiences. Bayshore Solutions did a great job of designing our site to accommodate our messaging for each of our customer segments. We are very pleased with the new Web design, as well as with our new ability to more readily to update content ourselves.”

The search engine marketing firm has excelled in all areas of the IMA judging criteria and achieved a near perfect overall score. According to the IMA, the HealthPlan Services Web site represents the highest performance of professionalism, standards compliance and impeccable planning and execution. 

Bayshore Solutions offers award-winning capabilities to provide measurable results by implementing Web marketing strategies and lead management solutions through their WebModules content management system for businesses. Bayshore Solutions was founded in 1996 and has delivered Web marketing strategies, Web design and development services throughout the USA and internationally with physical offices accessible to Tampa, Orlando, Miami, Fort Lauderdale, Dade County, and Broward County in Florida.