Bayshore Solutions Announces the Launch of a New Custom Website for The Florida Aquarium
Tampa based aquarium partners with Bayshore Solutions to create clear communications channel to reach audiences
TAMPA, FL, January, 2012 – Bayshore Solutions is proud to announce the launch of a non-profit web design for The Florida Aquarium. The custom website design was created to increase attendance, donations, drive sales and raise awareness for the local aquarium.
The Florida Aquarium is a non-profit organization that showcases more than 20,000 aquatic animals and ecosystems of Florida and around the world. As one of the best aquariums in the country and a premier family destination, the Tampa based aquarium puts on conservation, research and educational programs to help the community and the environment.
The Florida Aquarium came to Bayshore Solutions in need of a new website design, navigation, layout and CMS. The aquarium needed a website that could be updated and managed easily and could handle hundreds of articles (accessible from both desktop and mobile devices), photos, video, blogs, events, calendar listings and newsletters.
The website leverages a University of South Florida web design contest for The Florida Aquarium along with Bayshore Solutions expertise in web best practices, functionality, layout and website user interface to incorporate the design elements from the USF class’ and created a powerful marketing website.
Bayshore Solutions implemented several functionality items and content managed time savers into the new Florida Aquarium website. On the homepage, a custom image rotation is integrated to highlight different aspects of the aquarium. An easy-to-use drop down navigation allows quick access to all pages on the site. For instant and reliable search results, a Keyoti search module is added to the website for simple search queries. Integration of Bayshore Solutions’ custom WebModules Web content management system allows simple updates of content and images on the new site. An added feature is a content managed logo and background, that the Florida Aquarium has flexibility to edit for seasonal changes.
“We are absolutely thrilled with our new website” said Scott Rose, The Florida Aquarium’s Vice President of Marketing & Sales. “The website clearly reflects The Florida Aquarium’s mission and brand while providing a user friendly interface to help our guests navigate through our site and find the information they need. Bayshore Solutions did a tremendous job and with the help of the USF design students, The Florida Aquarium’s website is now an extremely efficient tool for our guests, staff and volunteers.”
“The Florida Aquarium is one of Tampa’s premier destinations for residents and tourists visiting our Tampa Community,” said Kevin Hourigan. “Bayshore Solutions was pleased to be involved in supporting the community and the Aquarium through an improved website and web marketing solution. In the few months the website has been live, The Florida Aquarium’s customer and the local community feedback has been extraordinary, and more importantly, so has the improvement in their web marketing results compared to the original website. Bayshore Solutions extends a special thank you to the USF design students who helped contribute and the staff and volunteers of the Florida Aquarium.”
To read a case study about The Florida Aquarium, visit: http://www.bayshoresolutions.com/portfolio-home/case-studies-launches/the-florida-aquarium.aspx.
About The Florida Aquarium
The Florida Aquarium is a 501(c)(3) nonprofit institution whose mission is to entertain, educate and inspire stewardship about our natural environment. It is ranked as one of the best aquariums in the country and “top 5 kid-friendly aquariums” by Parents Magazine.
About Bayshore Solutions
Interactive marketing agency Bayshore Solutions, offers award-winning capabilities for custom Web design, Web site development, e-commerce, and Internet advertising. Founded in 1996, the Tampa Web site design company has delivered custom Web applications and Interactive Marketing Services throughout the USA and internationally with physical offices accessible to Tampa, Orlando, Miami, Fort Lauderdale, Dade County, and Broward County in Florida. Bayshore Solutions integrates technology and Internet marketing services to ensure measurable results for clients. For more information about Web site design and Internet marketing services visit http://www.BayshoreSolutions.com.
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