27 July

Heads-up for eCommerce Authorize.Net Changes

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If your e-Commerce website uses Authorize.Net as a payment processing gateway, you need to read this!

By Stephen Massaro, Bayshore Solutions Project Manager

Auth.netimageOver the next few months, Authorize.Net will increase the reliability their payment processing and eliminate access interruptions due to planned downtimes by routing its’ traffic to data centers through the new Akamai Network Technology cloud network service.

In this transition, Authorize.Net has established new transaction URLS to point your eCommerce website to in order to take immediate advantage of the superior processing reliability and uptime benefits.

By June 2016, all transaction URLs will be automatically redirected, but Authorize.net recommends that you proactively update your website or payment solution now rather than waiting. There are specific considerations relating to Firewalls and IP addresses that will affect transaction processing, so staying ahead of this change is a smart business move.

Depending on your programming skill set, updating the Akamai transaction URL may require the assistance of a web developer. Contact Bayshore Solutions or your own internet solution provider for assistance in updating to the appropriate URL.

Bayshore Solutions is able to help you understand and complete the specific steps your website needs to make to access this upgraded reliability and ensure your uninterrupted eCommerce business.

Contacting us today! to learn more and get your website properly connected.

Stephen Massaro

Stephen Massaro

is a Project Manager at Bayshore Solutions digital agency. Passionate People - Creative Ideas - Inspired Results

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23 July

The Importance of Keeping Your WordPress Site and Plug-Ins Updated

Bookmark and Share By Jason Dorsett, Bayshore Solutions Director of IT

Over the years, the WordPress platform has evolved dynamically in terms of features and performance. In fact, its popularity can be gauged by an ever-increasing number of WordPress users.

Did you know that at present, 22 percent of the websites on the internet are WordPress sites? This Platfom is often a good choice as it is affordable and gives you full control to manage and update your site. To protect the integrity of your site, however, it is extremely important to update your WordPress site and plug-ins on a regular basis for many reasons including security, performance, and bug fixes.

Let us take a deeper dive to understand why this is so important:

Improved Security

Hack-LockWhether you know this or not, WordPress is a big target for hackers. Since it is a CMS that powers almost a quarter of the internet, hackers are constantly trying to insert malicious codes, take sites down and steal data.

However, to minimize vulnerability of WordPress sites to hackers, the WordPress security team is working endlessly to indentify and fix security loopholes and risks. These fixes are released as WordPress updates that help address security vulnerabilities in a quick and timely manner.

If you don’t keep your site and plug-ins updated, you are leaving your WordPress site vulnerable to security risks, which can have a serious impact on your business, such as loss of confidential business data, client details and website downtime. Plus, fixing it will cost you further time, effort and money.

The most common security issue for WordPress plugins that has arisen in recent months is cross site scripting (XSS) vulnerability. This has affected dozens of websites and plugins with weak security measures. So to avoid being part of this statistic, it is important you keep your WordPress site and plug-ins updated.

Enhanced Performance

Updates don’t just address security issues. They also impact performance. Plug-ins basically allow website owners to exert specific control over site performance.

Updated plug-ins can easily improve your site performance by speeding up scripts and database queries; and simultaneously ensuring that it runs more efficiently.

Bug Fixes

If you are concerned about bugs, then WordPress updates can help. Software bugs are harmful and do a great deal of damage to your website. They can ruin a smooth user experience of your website (and therefore your brand reputation) or even impact the performance of your WordPress theme. They can also be serious security loopholes.

Regardless of their level of severity, what’s important is that software bugs should be fixed immediately. The WordPress team continues to release new updates that fix bugs and make your site more secure and stable. By installing these updates, you can easily ensure that your site keeps running seamlessly without any front or back end glitches.

Improved User Experience

By keeping your WordPress site up to date, you can get access to new features and interactive tools. Most WordPress updates make the website quicker and easier to use, encouraging your audience to interact with the site even more.

The recent releases of WordPress have included significant improvements to the UX of the admin screen and also accessibility improvements, giving users and site administrators greater control and better experience. The challenge for site owners is knowing what plug-ins to choose and what steps to take to keep their WordPress site updated and secure.

This is where Bayshore Solutions comes into the picture. We are a trusted, reliable and an award-winning interactive marketing agency. Our expertise in web design, development and SEO services enables us to provide you with the right strategy and advice on how to develop, update and market your WordPress site to drive business results.

To learn more, get in touch with us today!

Jason Dorsett

Jason Dorsett

is Director of IT at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results.

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17 July

Five Tips to Optimize Your Digital Campaigns with Kentico

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By Valerie Noel, Bayshore Solutions’ Digital Marketing Team

Being a certified Kentico partner provides us access to great information and solutions to help our customers maximize their marketing resources. Check out this great white paper on how to maximize your digital campaigns using the Kentico platform

Kentico-WtPpr

Kentico is an all-in-one CMS, eCommerce, and online marketing platform that drives business results for companies of all sizes both on-premise or in the cloud. It gives customers and partners powerful, comprehensive tools and customer-centric solutions to create stunning websites and manage customer experiences easily in a dynamic business environment.

Contact us today to find out how Bayshore Solutions and Kentico can optimize your digital marketing.

Valerie Noel

Valerie Noel

is a Digital marketing Account Manager at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results.

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8 July

The Power of Video & Digital Marketing

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By Erin Gray, Bayshore Solutions Vice President

I remember reading at the beginning of the year all the various blogs and engaging infographics on the upcoming marketing trends for 2015. And just about every article I read or infographic I pinned on my “cool infographics” Pinterest board – mentioned the power of video content in digital marketing. From the studies I’ve read recently, the general consensus is that companies that include video in their content mix see a 66% higher average conversion rate. That’s a pretty significant jump.

Now I’ve always been a believer in the power of video – particularly when it comes to creating the holy grail of engagement – the emotional connection between a brand and its customer.

Just recently I was presented with a real live case study involving Nike. As some of you may know, we are in the middle of the FIFA Women’s World Cup. In my household, that’s the end-all-be-all of sporting events. (As I sit here and write this blog – I’m anticipating a great semi-finals match between the USA and Germany tonight! Go USA Ladies!)

It was during one of the matches that I first saw the Nike commercial “American Woman.” Don’t get me wrong – my wallet has had an ongoing relationship with Nike since my daughter started playing soccer 10 years ago. Despite that fact, they truly managed to tug at my heartstrings with this commercial – so much so that my daughter and I searched for the spot on YouTube and watched it another dozen times.

The link is below (I’d love to directly embed, but this has been disabled by YouTube). If you haven’t seen it… you need to check it out. It’s good. Really, really, good.

NikeVideoImage

https://www.youtube.com/watch?v=ZVXkkZp_jBQ&index=1&list=LLnoRo8T9Hf0OPUtDyQ5BqLA

Of course, after watching it a dozen times, my daughter mentioned that she really does need those new cleats featured at the end. You know the ones with the cool built in sock that Nike strategically featured at the end of the spot. And, yes, we ordered the new cleats. Did I mention the spot was really, really good?

Based on a 66% higher average conversion rate for companies that include video in their content mix – I can only imagine how many other consumers like me dropped $200 bucks on a pair of cleats – and how many pairs of soccer boots will be purchased over the course of the World Cup.

What can video and digital marketing do for you?

Learn more about how Bayshore Solutions can help by Contacting us today!

Erin Gray

Erin Gray

is a Vice President at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results.

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1 July

Why You Should Get In On Social Media Advertising

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By Bayshore Solutions’ Digital Marketing Team

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Social media advertising is a relatively new and cost-effective way of increasing attention and traffic with the aid of social media platforms. Companies use social media marketing to accomplish their goals by publishing interesting content in social media channels that is then consumed, liked and shared by customers and potential customers. This may also result in electronic-word-of-mouth (or eWOM), which refers to any kind of statements that the customers share using the internet, social networks, websites, or instant messages, regarding a product, event, service, company, or brand.

Now social platforms are making it increasingly possible to add to this content marketing base with display advertising that is presented to your social following and social audiences that exhibit similar profiles, interests and demographics. So what is the benefit of putting effort into yet another (or moving limited budget over to) advertising channel?

Social Media Advertising Impacts

Consumers are spending plenty of time using social media. Therefore, social media platforms are an outlet for consumer knowledge on researching, discovering, and sharing of information about any brand or product. Studies show that social media advertising has created way to reach these very targeted audiences and provide a direct, convenient link between them and your business. Given the nature of this connected brand fan-base, businesses that use social media advertising can see the benefits with social promotion of their products almost instantaneously.

Social Media Advertising Benefits

Social media advertising is an excellent way to make a business more powerful as it offers various benefits including:

  • Increased Brand Recognition

Organizing your website content and improving its visibility can be very valuable. Social media advertising is a channel for the voice and content of your brand. This is essential as it simultaneously gives prospective customers more access to you, and makes you more recognizable to existing customers.

  • Improved Loyalty to Your Brand

The brands that have engaging activity on social media channels enjoy the benefits of a higher level of loyalty from their customers. A strategic social media plan can help establish a solid group of devoted customers.

  • Higher Conversion Rates

Social media advertising may also result in higher conversion rates in some distinct way. Basically, the most essential is the humanization element; brands become more humanized through increased interaction on social media channels. In Social media channels brands can interact just like people, making it more appealing and relational to conduct business.

Costs Associated with Social Advertising

If you have already experienced success with paid search, you should test the channel of social media advertising. The growing number of businesses modifying their online advertising and making paid social part of their strategy are becoming more visible in social media ads. Bayshore Solutions’ social advertising campaigns for our customers have shown positive lead generation results at dramatically lower costs per lead and significant ROI.

Paid social media is reasonable and you do not have to out-spend the competition to yield your desired results. This is an excellent tool to advance digital lead and sales generation strategies for your business, in a quick and cost-effective way.

To learn more about how Bayshore solutions can help grow your business with Social Advertising, Contact us today!

Bayshore Solutions

Bayshore Solutions

Passionate People, Creative Ideas & Inspired Results! We Integrate Technology & Marketing Expertise to Deliver Measurable Results for Our Customers.

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