23 February

Practicing Achieves Highlight Reel Results

- Agency Playbook & Practice Will Make the Difference for Your Business

By Stephen Massaro, Bayshore Solutions’ Project Management Team

Odell Beckham’s acrobatic catch in a football game against the Dallas Cowboys was an amazing feat! If you haven’t seen it enough, please click here or below to watch it one more time.

 

It was replayed ad nauseum for weeks following the game and was actually dubbed “The Catch That Broke The Internet” because it received so much web traffic for days following the game in November 2014, that the quantity of page view requests actually crashed servers.

Many fans are amazed because the assumption is that there is a one in a million chance that someone would be able to catch a football with one hand, mid-stride, while falling backward. However, the reality is that he and his collegiate teams at Louisiana State University were practicing one handed catches long before he made the highlight reel and became a household name. He practiced and was prepared for out of the ordinary situations so when the opportunity arose he was ready!

Now keep that mentality in mind and apply it to the business world. The web success that Bayshore Solutions clients’ achieve is a direct result of the documented web methodology that Bayshore Solutions practices. As a reminder of the commitment to this process, Bayshore Solutions actually has larger versions of this diagram framed and mounted in our conference rooms. This methodology is a strategic integration of web design, development and marketing which drives results from our client’s investments.

Staying on top of the latest marketing trends, a commitment to have a culture of constant learning, and maintaining digital and development certifications (Google Partners, NOP, Sitefinity, Kentico, etc) is all part of the practice that has created “highlight reel” worthy results for our clients. The cliché that says “Championships are won in the off-season” implies that the majority of the hard work that it takes to achieve great things is done behind the scenes, out of the view of the general public. To view some of the case studies that exemplify how Bayshore Solutions practice has paid off for its’ clients, click here.

The variety of awards and accolades for our digital marketing and custom development are no coincidence. Bayshore Solutions has practiced and trained and is prepared for both the routine catch as well as the extraordinary, “highlight” reel” opportunities to exceed expectations for our customers.

Contact Bayshore Solutions to learn more about how we can help deliver measurable and significant results for your business.

Stephen Massaro

Stephen Massaro

is a Project Manager at Bayshore Solutions digital agency. Passionate People - Creative Ideas - Inspired Results

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16 February

Why Businesses Need To Be On Twitter

By Milynn Luong, Bayshore Solutions’ Digital Marketing Team

Whether you are a small business or a large multinational business, do you need to be on twitter? With over 288 million active users, it’s definitely worth looking into.

Twitter users are using the platform for more than just venting and sharing personal thoughts. They are hungry for information, new ideas, connecting with people and discovering new products and services.

Why Businesses need to be on Twitter
 

In fact, Twitter yields as much as 2.1 billion search queries every day. If your business is not a part of this network, it leaves you out of the opportunity for the exchange with millions of active users who could be looking for your business.

So Why Should Businesses Be On Twitter?

  • Connecting with Your Audience

It’s about building a relationship with your customers and community. Twitter offers users a direct line to your business to engage, ask questions and share their experiences with your company. Leverage those interactions to increase brand loyalty. Reciprocate and share content that is relevant to them, insights into your business and exclusive behind the scenes information or offers.

  • Branding

Twitter is an extension of your marketing and branding efforts. By being on Twitter, you have the opportunity to build a voice and develop the kind of presence that attracts potential customers (and keep current ones engaged).

  • Gaining Customer Feedback

People are most likely talking about your brand on Twitter. This is a great opportunity to use Twitter to see what they are saying and how they feel about your business. Reviewing customer engagement, you may find opportunities for customer service and improving your product and services.

  • Generating Leads

Twitter opens doors for businesses to reach new customers who may not have known about your brand previously. You can do so by directing them to your website or even capturing email addresses from campaigns using Twitter Ads.

  • Staying on Top of Your Industry

Twitter gives businesses the ability to keep an eye on what’s going on in the industry by tracking hashtags, using Twitter Search and reading what your followers have to say. Use the platform to monitor hot topics, news, trends and what your competitors are doing.

There are plenty of ways Twitter can be used at your company beyond these 5 reasons. But at its foundation, it’s truly about building an audience that engages with your brand, information sharing and reaching new potential customers.

Bayshore Solutions can help you identify ways you can integrate Twitter into your digital marketing efforts. Contact Bayshore Solutions for more information on how we can help you with your social media strategy.

Milynn Luong

Milynn Luong

is a Digital Marketer at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results

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9 February

A Tip on Efficient Programming – Leveraging Excel

by: Ryan Verbeck – Bayshore Solutions Development Team

Like most programmers, I am always looking for a solution that will help our clients best achieve their goals as well as decrease the amount of time needed to do so. Excel is an excellent tool not only for people crunching numbers, but at times can be easily used for people hammering out iterative code as well.

Let me walk you through a basic example of how Excel can accomplish a few tasks that are sometimes the most monotonous and tedious. For this example, let’s assume that we have been given a project where we are responsible for creating an API interface that logs a couple of tasks as well as CRUD operations for user creation.

During the analysis process a reference document (usually in Microsoft Word) is created describing what information each of the API calls are supposed to receive and what information is supposed to be returned.

From this document the data is already organized for you in a grid. Let’s grab that data and paste it into an excel sheet. Now let’s create a copy of the second row, so we can modify it without feeling like we’ve ruined anything in the sheet. Highlight that row and let’s remove those spaces by hitting Ctrl + F. Go to the replace tab and type a space into Find and leave the Replace textbox empty. At this point you should have something that looks like the following:

Efficient Programming-Excel Grid
 

Now let’s take those arguments and turn them into something that resembles C#. For the I column on I3 we can type in =IF(H3<>“”,”[Required][StringLength(" & D3 & ",ErrorMessage=""Max length " & D3&""")] public ” & C3 & ” ” & H3 &” {get;set;}”,””).

Then go ahead and drag that formula all the way to the end and you will get something that looks like:

Efficient Programming-Excel Grid
 

It doesn’t have to be pretty, the point of the spreadsheet is to complete a task quickly, not to present it to your board of directors.

At this point we are ready to paste that code into a class that has been created in Visual Studio.

Efficient Programming-Program
 

While this is a short example of how we can save a little bit of time. Certainly most programmers have encountered some tasks that are much bulkier and we can utilize Excel’s ability to virtually create code for us that could end up saving us hours of programming and at the same time, making writing that code a little more fun.

 

Bayshore Solutions has the development expertise to deliver the right web functionality for your business needs. To learn more about how we can help, contact us today.

Ryan Verbeck

Ryan Verbeck

is a Developer at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results.

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4 February

2015 Web Design Trends to Guide Your Business

by: Shannon Thomas – Bayshore Solutions Project Management Team

It’s anyone’s guess what the biggest trend will be for 2015 for web design. In reviewing what we saw in 2014, we anticipate the winner will be one that makes a large impact on user experience.

No matter which trend comes out on top, here is the latest “Web trends lineup” you should consider for your 2015 site build or redesign:

2015 Web Design Trends
 

Think BIG.

Big imagery has been making its way onto sites for the past several years. But expect to see larger, bolder and animated imagery in 2015. With more high quality free imagery available, why not capture your audience’s emotions with a powerful, large image.

Why Use a Traditional Font?

More and more we are seeing the use of unique and more visual fonts in design. Think beyond the old standbys and try incorporating better typography into your site.

Engage Your Reader in the Experience.

Capture your reader’s emotions by using long form articles and rich content paired with an eye catching video element. Using depth of field while capturing a still image can be very compelling. The Voices of Auschwitz article published by CNN shows a great example of this experience.

The Long Scroll.

With more and more users turning to their larger than life mobile devices for information, it is more common to have lots of content on one single page. Scrolling instead of linking is just easier for many mobile device users. Adding in engaging imagery or an animation will always make the scroll more visually appealing.

Who Needs a Main Menu?

Use a visual experience that will only display a menu for navigation when the user is ready to engage the site. Consider large messaging and imagery that can tell a story without utilizing the distracting menus typically found on most sites. Without a menu, incorporate visual elements or icons to be displayed for the user to click on similar to what you find on a mobile device.

The above are some of the areas we are seeing advance in website design and structure. Is your website updated to compete in today’s marketplace?

We can help you find ways to keep ahead from design to integrated and effective marketing of your website. Contact us to learn more today.

 

Shannon Thomas

Shannon Thomas

is a Project Manager on Bayshore Solutions' Denver team. Passionate People - Creative Ideas - Inspired Results.

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29 January

Game Changing e-Commerce Payment Processing Now Available with NopCommerce

by: Jody Roberts – Bayshore Solutions Development Team

For many of our customer’s business needs, we have found NopCommerce to fit the bill as the e-commerce platform for their websites. With new “plug-in” modules now available to NopCommerce developers, we are now able to recommend this e-commerce platform to address more online shopping specifications needs with secure payments processing.

We’re pleased to introduce NopCommerce customers to the First Data Payment gateway that offers a thorough implementation of secure and customer-friendly features into NopCommerce websites.

Once added in and configured, the website has the ability to perform partial and full online refunds directly to First Data, see below:

NopCommerce Refunds
NopCommerce Partial Refunds

 

Even more valuable to online store owners is the PCI compliance of storing and allowing customers to reuse credit cards. This is done through “tokenization” in First Data – in everyday terms: “Crazy mixed up highly-encrypted” numbers that only First Data can decrypt back to a credit card.

And for the cherry on top, this NopCommerce customer experience delivers a very comprehensive UI with one-click credit card selection:

NopCommerce Refunds

We’re very excited to be able to recommend and deliver even higher value shopping cart functionality with the First Data payment gateway in NopCommerce websites.

Do you have an eCommerce website (NopCommerce or other shopping cart system) that would benefit by upgrading this customer experience convenience?

Contact Us today – as a NopCommerce Gold Partner, we can help.

Jody Roberts

Jody Roberts

is a Senior Developer at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results

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