18 May

Web Development – A Recipe for Success

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By Fred Wootten, Bayshore Solutions Development Team

Web Development – A Recipe for Success

Bayshore Solutions’ employees recently competed in our annual Cinco de Mayo “Dip-off”. While preparing my entry, I started thinking about how Bayshore Solutions’ web development process is much like a recipe. The right combination of quality ingredients in the hands of a skilled chef can create the perfect dish.

Planning –

Most of us would not start cooking without a recipe. Reviewing your needs and objectives and available “ingredients” is an important step for a successful outcome. An envisioning phase will help us create a custom strategy sure to please you and your customers.

Design –

The presentation of a dish is as important as the ingredients. Proper brand development and interface design as well as the visual appeal of your website will add just the right dash of spice to your website.

Development –

Every chef needs the right tools and equipment. Bayshore Solutions can incorporate numerous technologies to provide the best solution for your project, whether it is a simple content management system, complex e-commerce platform or custom developed application.

Marketing –

A delicious presentation will attract an audience. Bayshore Solutions can help you capture a hungry audience and convert them into satisfied customers who will keep coming back for seconds.

Proper planning, thoughtful web design, professional development and effective website marketing will help insure that your website creation is a taste sensation!

Oh, by the way, my guacamole dip won first place! I guess I got the recipe right…

Learn more about how we can help create the right website to feed your business goals. Contact us today!

Fred Wootten

Fred Wootten

is a Senior Developer at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results.

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11 May

Digital Marketing for Auto Dealers

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Do You Have a Social, Local and Mobile Strategy Aligned for Your Dealership’s Online Success?

By Marshall Slaton, Director of Digital Marketing

 

SoLoMo-image

Let’s start with Social:
Reputation Management & Customer Service
You must take control of social media messages. Do not allow frustrated consumers to continue any complaints and frustrations in an online banter. Quickly address their needs and move the conversation off of social media and focus on resolving offline. Once resolved, encourage the consumer to close the matter online. It’s not the complaint that affects online reputation, it’s the resolution.

Facebook – Your Newest Ad Platform
Since Facebook moved to monetize their platform with ads, they have restricted native posts that come off “Salesy”. So, where your post efforts may have reached most Facebook users, the new algorithm pushes you to buy advertising to reach your audience. However, Facebook has provided a robust platform that allows better targeting than Google Adwords, at a much lower cost per acquisition. You can directly target buyers that own certain types of vehicles, are more than a number of years old, and within a specific radius of your store.

The key to a successful social media strategy consists of three elements:
• Creating a social media plan and calendar focused on relevant content.
• Defining who is responsible for executing and managing the plan.
• Measuring the results and taking meaningful action.

Local Strategy
For your Local strategy, success is based on executing a sound SEO plan that accommodates both desktop and mobile traffic. Search phrases of consumers continue to become longer and more refined as they search for exactly the car they intend to buy. These higher converting search terms cost more, but yield better results when it comes to measuring converted sales. Local search engine optimization provides opportunities to grab market share from competitors not dedicated to investing in owning the local search results.

Mobile Strategy
Lastly and most importantly, Mobile search continues to grow at an exponential pace. Google recently announced that mobile searches have bypassed desktop searches. 85% of mobile users will only interact with the first three results when doing a mobile search. Can you afford for your business not to be in the top mobile search results? Beyond organic, seize the opportunity to do paid search and use the call button extension in your ads to increase your lead conversions.

With a sound strategy to manage and measure Social, Local, and Mobile, your business can thrive as the digital age continues to progress.

Learn more about how we can help you achieve your best digital results. Contact us today!

Marshall Slaton

Marshall Slaton

is Director of Digital Marketing at Bayshore Solutions. Passionate People - Creative Ideas - Inspired Results.

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4 May

Tips For Planning Your Best Website

It’s a Lot Like Planning Your Wedding

By Mary Thielen, Bayshore Solutions Project Management Team

 Website design planning is as detailed as planning  your weddingAs I am 10 days out from saying ‘I Do’ to the most amazing man in the world, I have come to the conclusion that planning and executing a website redesign project, is in many ways like preparing for marriage. It is important to keep in mind that the launch of your new website is just the beginning, like the wedding is to a marriage.

There are often grandiose ideas of what your website, or wedding, will be. These ideas can be influenced by a number of factors; other sites you frequent, the competition, or a unique one of a kind concept you’ve dreamed up. Alignment of budget, scope, and timeline are key to ensuring your expectations for your website are met. For example, if the date has been set and is something that you are unable to move, prioritizing the must haves for launch is key.

There are many factors that can impact or change your vision. As the list of must haves and little details continues to grow, it is important to document and prioritize requirements. You are the single or one of many stakeholders in the project. However, prioritization of your requirements and analysis of the impact to overall budget, scope, and timeline is best completed by a person. This person needs to remain objective and complete the analysis of all requirements and review of prioritization, to define a project scope that is aligned with your budget and timeline.

Once the budget, scope, and timeline have been defined, it’s time to execute the plan. No matter how much you’ve planned, you must sometimes account for the unforeseen. Whether it is a change to requirements because a key requirement was overlooked or something out of your control has occurred, it is always important to prioritize these changes and analyze the impact to budget, scope, and timeline.

As you cross the finish line, and your new website is live, enjoy the honeymoon but keep in mind the journey is not over. You will need a plan for keeping your site fresh, prioritizing and planning for the requirements that did not make the cut for launch, and balancing the ever changing requirements of the digital world – thinking of you, Google.

Whether you are in the newly engaged, planning, execution, or maintenance phase of your website redesign project, we are here to help execute your project.

Learn more about how we can help you build your best digital presence; contact us today!

Mary Thielen

Mary Thielen

is a Project Manager at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results.

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24 April

Pubcon Austin 2015 Recap

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By Milynn Luong, Bayshore Solutions Digital Marketing Team

We had the opportunity to travel to Austin this week to listen to some key industry experts talk about digital marketing at the regional Pubcon Austin 2015 conference.

Pubcon Image

 

This year, there were two big themes:

  • Mobilepocalpyse
  • Content Marketing

There was even a joke among attendees that for every time mobile, mobilepocalypse, mobilegeddon or April 21st came up that we would drink. It was the day before the impending mobile doom after all. Even then, it seemed that no one was particularly concerned with it being the end of the world. Did they stress having a mobile friendly website though? Yes, but there was a consensus in the room that no big changes would probably be seen; immediately anyway.

Other than that, content marketing was the other player to steal the show. What about content marketing was important? Well 2015 is the year of Content Marketing. This isn’t just about building content on your website, but building content that resonates with your intended audience.

With that said, the key take away is knowing who your audience is. That’s easier said than done of course, since your audience is always going to be a moving target. Searchers are constantly evolving with the changes in technology and the services available to them. And so it’s up to us to keep up.

Then of course, no session about content is complete without asking where SEO fits and what social media’s role is. Despite what Google may say, your content and social media does influence your rankings. Many of the speakers have shared the results of tests they’ve run to see if there any correlation exists between social media buzz and organic search rankings. Simply put, the answer was yes. It’s all about what information is relevant and if there is a lot of people sharing, viewing and talking about that piece of content. If that’s the case, it must be something valuable enough to rank higher.

When it comes to SEO in 2015, marketers need to be sure they have covered the ingredients of the 4 C’s:

  • Code
  • Content
  • Connections (links)
  • Communication (social media)

Speaking of anticipated doom, have keywords and link building also died away? Keywords matter in a different way than they used to. Specific keywords don’t matter as much as how they contribute to the meaning of the page. Google pays attention to co-occurring keywords, so create pages that are consistent and have a theme.

With link building, it couldn’t be said any clearer than what’s important with getting links is relationships, relationships, relationships. It’s all about building relationships.

Learn more about how we can help you with your digital marketing strategiesContact Us today!

Milynn Luong

Milynn Luong

is a Digital Marketer at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results

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15 April

Website Analytics vs. Shopper Analytics

By Marshall Slaton, Bayshore Solutions Digital Marketing Team

What Are the Right Analytics to Use in Automotive & Consumer Marketing?

 

While attending the last Digital Dealer conference, there was a great session covering analytics and whether we should focus on the website or shopper perspective. For example, if someone showed you the number 14,162 by itself, what would it mean?

Absolutely nothing. Without context, the data has no position in measuring relevance. If your page views go up, or your time on site decreases, how could you compare that to what is happening competitively in your industry? You simply cannot because comparing analytics for different websites is like comparing apples to oranges. However, you can compare consumers.

Today’s automotive shopper visits only 1.3 dealers on average before buying a vehicle, down from 5 just a few years ago. If you cannot win the shopper online, you will lose to your more digital marketing savvy competitors. In todays data driven universe we should focus on shoppers and not users, consumers not clicks.

Here is a quick way to start:

  • Auto Shoppers – Identify the attributes and attribution of those shoppers. Do they spend more time looking at new cars vs. preowned vehicles? Once they find the vehicle, do they research finance options on the site?
  • Behavior – Understand their intent, level of engagement, intensity of interest. Are they submitting a form or making a call after looking at one vehicle, or after looking at nine?
  • Conversion – Define the conversion propensity along with conversion on investment. Is the shopper returning to the site shortly after going through the sales cycle and not purchasing?

Understanding the context of the data is key! Only 1 out of 8 shoppers have an intent to buy and you must distill the data based on shopping behavior and quickly assess who is ready, willing, and able. Effective consumer marketing today is about understanding changing behaviors, whereas it was previously spent on studying outcomes. For example, post sales surveys are not accurate as many businesses are missing data where consumers bought elsewhere. Consider this – 8% of dead leads were found to still be actively shopping.

Focus on shopper analytics when reviewing your website data. Consider context, and you are guaranteed to improve your sales success.

To learn more about how we can help you with  effective, results-driven marketing  contact us today!

Marshall Slaton

Marshall Slaton

is Director of Digital Marketing at Bayshore Solutions. Passionate People - Creative Ideas - Inspired Results.

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