Rich Harbeson - Bayshore Solutions Senior Account Manager

By: Richard Harbeson- Bayshore Solutions E-Marketing Team

5 Helpful Content Writing Tips

In our everyday world of Search Engine Optimization, we can often get so wrapped up in the technical aspects of trying to get a website page ranked that our vision gets slightly blurred for the moment and we have to refocus on the big picture….providing valuable, resourceful and helpful content for our visitors.

The goal of a search engine is to provide the searcher with the most relevant content for their search query, ordered from the most relevant to the least.  This can be in the form of web pages, local business results, images, videos, blog postings, news, etc.  The search engines want to give each searcher the most useful content for their search with the least amount of refined searches, so they come back again and again to perform searches.

Read the rest of this entry »

Ian Dyer - Bayshore Solutions Vice President

By: Ian Dyer- Bayshore Solutions Project Management Team

Strategic Content Planning

So we’ve all heard the saying “Content is King”.  Well, I took the step to perform a Google Search on the term.  Sure enough, the first result was a Wikipedia definition that I will share with you.  Per Wikipedia – “Content is King is a current meme when organizing or building a website.  Text content is particularly important for search engine placement.  Without original content, most search engines will be unable to match search terms to the content of a site.”  There you have it… SEO 101.  Thank you for your time.

You might say, “ok – I get it.  Now what?” Or rather ask, “What content? How much content? And when exactly do you need content?”  I’ll answer in this order.  What content? – An answer your Bayshore Solutions’ marketing strategist will deliver and manage upon confirmation of your online objectives, timeline, and commitment.  How much content? – Similar response as the first question, with content ready to be delivered to market quickly (time to market), efficiently (cost to market) and effectively (through SEO best practices) by way of technology through the use of a Content Management System, such as Bayshore Solutions’ WebModules.  And finally, When do you need it? – Begin collecting and organizing your current content assets today.

Read the rest of this entry »

Jennifer Walsh- Bayshore Solutions Senior Account Manager

By: Jennifer Walsh- Bayshore Solutions E-Marketing Team

What You Need to Know About the Yahoo! and Bing Alliance

I have been trying to keep you updated on the Yahoo! and Bing Search Alliance (see my post titled “Yahoo! and Microsoft Alliance” from March 2010)….But whether you know it’s happening or not, Bing is starting to power the Yahoo! search results page and by October they plan on having the entire process rolled out to all users. Yahoo! and Bing have both stated that IF for SOME REASON they believe that things will not be working correctly and this update will disrupt the Holiday season advertising, they will wait to roll out everything in 2011 after the Holiday season is over.

What does all this really mean? Well, Yahoo! and Bing are now working together to provide users with the best and most accurate search results. After this update is completed, when you search in Yahoo! you will see the same exact natural/organic listings in Bing as you will in Yahoo! And for those paid search advertisers, you will be able to advertise in Yahoo! and Bing from the one Microsoft adCenter platform.

Read the rest of this entry »

Lawrence Railey- Bayshore Solutions Interactive Designer

By: Lawrence Railey- Bayshore Solutions Design Team

Are You A Do-It-Yourself Designer?

Computers and the internet, once an amazing new novelty, are now as ubiquitous as fast food chains. People have become comfortable with new technology in an amazingly short amount of time. One would be hard pressed to find any other point in history where so many people have become familiar with something radically new in so little time. This has bred confidence and a sense of ability among many users online. Why? Because if they can handle navigating and understanding something as complicated as the internet, they can handle anything! Right?

This has translated into a proliferation of do-it-yourselfers when it comes to web design. Many people feel that since they can navigate the internet, understand the new web applications and hook up their home network, they are also qualified to design and manage their own websites. In some ways, this is great. This attitude has given birth to Content Management Systems that allow the site owner to handle much of the day-to-day management of the website and take real ownership of their content.
Read the rest of this entry »

Doug Pace - Bayshore Solutions COO

By: Doug Pace- Bayshore Solutions Executive Management Team

Building A Strong Base of Facebook Fans

Over the past few months I have been approached by multiple businesses that are actively leveraging Facebook to grow their business, but have become frustrated with the results. They have created their Facebook Business page, they post every day, and they even get involved in discussions – only to find that the number of people “Liking” their site has not exceeded 50 and that Facebook has yet to drive any measurable new business. This seems to be a common occurrence and I believe that many people have misconceptions on the starting point of using Facebook for business.
Read the rest of this entry »