31 March

Tips for Gaining Momentum on a Stalled Website Project

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By Kaci Riverol, Bayshore Solutions Project Management Team

Website projects are fun and exciting to kickoff but can sometimes be difficult to manage to completion. Both the client and the project team need to work diligently to maintain the momentum while always keeping in mind the original scope and agreed upon budget and timeline.

Project Management Tips

 

There are many reasons why a project gets stalled from change of scope, to slow decision making, to time and resource constraints. If you are really passionate about getting things ramped up and starting up a project that has been stalled for a long time, you need to be very practical about it and come up with concrete steps to get things going.

Tips for Revitalizing a Stalled Project

Here are some tips that you can use to render momentum to a stalled project:

  • Analyze- Before you revisit any task take a step back and analyze how your project got stalled in the first place. By understanding this you will be better able to manage the project moving forward.
  • Plan – It is helpful to jot down the specific roadblocks that initially caused setbacks and the steps you will take to overcome them. Once you know what your setbacks were and your counter plans to tackle them it will be easier to avoid running into the same issues again.
  • Prepare – Before you actually start any work make sure that you have reviewed how the time off has effected the overall project. Check in with the client to confirm the end goal is still the same. Confirm that your resources are available and if they will need additional time to spin up on the project again before continuing work. Always share any deviations from the original budget and timeline with the client and get their approval before starting work again.
  • Execute – This is a crucial step. You need to re-launch your project at this stage. Have the same enthusiasm you had when you first launched it. It is always a good idea to get the project delivery team excited about the re-launch as well.
  • Keep up – Very often there is a heightened momentum when a project kicks off again but then a tendency to slack back a little. Since you don’t want to find yourself back in same stalled pattern keep a steady pace. Clear and consistent communication is key and will keep the project on track.

When you follow the above steps and maintain a steady work pace you will be able to regain the momentum in a stalled project and ultimately reach the final goal!

If you need help kicking off a new website development or marketing project or even revitalizing a stalled one the skilled team at Bayshore Solutions can help. Contact us today!

Kaci Riverol

Kaci Riverol

is a Project Manager at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results

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18 March

Is It Truly a Lead-Gen Issue? An Automotive Customer’s Odyssey

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By Marshall Slaton, Bayshore Solutions Digital Marketing Team

It is not uncommon for automotive or service businesses to worry about generating “enough” leads. Examining the Inquiry, “Is Your Business Not Generating Enough Leads?” a little further, often yields very interesting and actionable results.

Align Marketing & Sales or Miss the Target The story I am about to tell you is very true, and I am not mentioning the brand or auto dealership because this most likely happens often for many auto dealerships and service businesses where marketing and sales are mis-aligned.

Recently, I was looking for a new vehicle for my growing family and kicked off my journey by doing research online first (Just like the majority of automotive customers in today’s marketplace). After visiting sites like Edmunds, Motorweek, YouTube, Autotrader, Cars.com, etc., I eventually found several candidate SUV’s that I was interested in. I was ready, willing, and able to buy a new SUV. What happens during the process will amaze you.

After finding the SUV I wanted to test drive, and possibly buy, I submitted my information via the dealerships contact form. Shortly afterwards, I received a call from a woman working in the internet sales department. She gave me some additional information and asked when I would be able to come by the dealership. I gave her a date and time, to which she said she would have me meet with Jim at that time for the test drive. The day before the appointment, the woman called me again to verify the appointment and that I still planned on coming to the dealership. So far, so good! A lead was generated and effectively followed-up by the dealership.

Upon arrival at the dealership a few minutes before my scheduled appointment, I went to the reception desk to ask for Jim. There was no one at the desk, but a salesperson with another customer came by to assist. I told him I was to meet with Jim about a specific SUV I was interested in buying. He says he’ll check, but Jim may have already gone home. Wow, did I just hear that a salesperson went home instead of helping a qualified lead? Guess he may have already hit his quota for the month.

The salesperson that was trying to help me verified with some other folks that Jim was not available. As he relayed the information to me, he shouted out to another person with a tie that was walking across the showroom to ask if he could assist. Quite quickly, the other person said he was busy and kept walking. A couple of minutes later, I would discover that this person was the Assistant Sales Manager and his mission was getting to the outside of the showroom for a smoke break.

So, I waited about 10-15 minutes for a salesperson to finally come to assist me (we’ll call him Derek). While waiting for Derek, I had been asked to stand in a large office with a window into the showroom. Two gentleman were sitting behind a tall desk, and one of them said a salesperson would be with me shortly. As I stood there for a while, neither gentleman said anything and just sat staring into the showroom. Later, I would discover that I was waiting with the Sales Manager and Service Director. I guess that neither person would have an interest in selling one more vehicle.

Derek came and greeted me and apologized for the wait. He asked me to sit down and tell him how he could assist me. I explained that I had an appointment with Jim to look at a specific SUV that I was interested in buying. Derek then asked me what my budget was and if I was looking to finance. I stated that budget wasn’t a concern more than the right vehicle and that I would be open to financing depending on current offers. He then proceeded to show me the SUV and went over all of the feature and benefits. He took about 10 minutes going through everything without ever pausing to ask me a question.

If you missed it, the point I am making is that he never questioned me about why I need a new SUV and how I would use it. For example, carrying multiple kids, towing a boat, using it off-road, primary or secondary vehicle, and so on. He only asked about money details, and did not try to build a relationship for better assisting me. I was an Internet lead and already knew everything about the vehicle other than the experience of driving it. He was standing in the way of a sale.

After our test drive, he asked if there were any other questions and when did I think I would purchase. I told him I had one other dealership to stop by, but look to make the decision within the next week. He said great, shook my hand, gave me his card and sent me on my way. I would have expected him to ask me if I had any objections to buying this SUV or if there was anything else that he could do that would have me driving the new SUV home today. Is he really a salesperson?

The next day I received a call from the woman in the Internet leads department asking if I was helped during my visit. I did not share my experience with her other than I was still looking for an SUV. I never did get a call/text/email from my salesperson. He should have at least contacted me to see if I made a decision and if he could win me back. I never did receive any other correspondence from the dealership.

In summary, I was a qualified Internet lead that took all the steps to arrive at the dealership. What the dealership did once I arrived was fail to make a sale by simply not abiding to good sales practices. The marketing and inventory of the dealership generated a lead, but the sales team failed to close the sale.

The key take-away here is that both marketing and sales must be aligned well to produce successful results. Take the time to understand your customer’s flow through the purchase experience with your business. Aligning communication, feedback and incentive between Marketing & Sales can help clarify whether your standard procedures expose a lead generation issue or a sales closing issue.

At Bayshore Solutions, our marketing and sales teams’ goals are interdependent and key performance metrics are measured that connect the success of both areas with each other. We certainly help bring leads to our customers through their websites and to their doors. We also can help build the analytics to ensure the journey from your inbox or doorstep to the handshake with a new, happy customer is well planned and executed.

Contact us today to learn how we can help grow your business.

Marshall Slaton

Marshall Slaton

is Director of Digital Marketing at Bayshore Solutions. Passionate People - Creative Ideas - Inspired Results.

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11 March

Tips for Marketing on Mobile

By Marisa Benton, Bayshore Solutions Digital Marketing team

mobile marketing-smartphones image
Our smartphones and devices are among the most personal things we own. They are our means of communication and our entertainment. They house our memories in pictures and videos, and keep us on schedule with calendars and alerts. Whether it is for personal or professional use, we are always on our smartphones.

What does this mean for brands and businesses? You have a direct, open line to your customers almost 24/7.

 

What is Mobile Marketing?

Digital marketing is always evolving, and the newest frontier is mobile marketing. On average, we’ve seen our clients’ mobile traffic increase to about 40 percent of all website traffic; and users are doing more than just browsing businesses on their smartphones – they are converting. According to Google AdWords, 70 percent of smartphone users will call a business directly from their mobile search results.

Mobile marketing is what brands and businesses can, and should, be doing to get in front of their customers at the most opportune time. Searchers on smartphones are more likely to be further down the sales funnel or have decided to call a business directly either for more information or to convert. Mobile marketing is transitioning from being an additional paid search or social option to being well-rounded campaigns all their own.

To better server mobile searchers, AdWords recently rolled out call-only campaigns. These PPC campaigns prominently display business phone numbers and are only shown on devices that can make phone calls. Here’s an example:
mobile marketing-call ad image

Tips for Marketing on Mobile

Marketing on mobile should be completely different from your existing PPC efforts. Here are a few things to keep in mind when setting up a mobile campaign through AdWords:

  • Bid aggressively. Smaller screens mean less real estate, so don’t be stingy with your bid.
  • Optimize your keywords. Stick to shorter phrases and be hyper local. Mobile searchers want a solution that is fast and close by.
  • Tailor your content. Speak to pain points because searchers on smartphones are more likely to have an immediate need. Remember that searchers will probably call, so your ad copy should encourage offline conversation.

Where to Advertise on Mobile

Paid mobile search isn’t your only option when it comes to reaching your customers via their smartphones. To really reach people, you have to show up where they are spending the most of their time.

Pandora

mobile marketing-pandora logoAccording to comScore, Pandora is the ranks #1 in time spent per mobile user per month. The most-used smartphone app also has advanced behavioral targeting options for advertisers, so you can get your business in front the exact audience you are trying to reach.

 

Social Media

mobile marketing-social iconsFacebook also offers advertisers robust targeting options on its interface, which is – of course – the most popular social platform and is a close second for most-used mobile app. Twitter, Instagram and other social media platforms have been testing and slowly rolling out advertising options, too, so there is nothing but opportunity on the horizon for paid social. (If you aren’t already advertising on social media, you should be!)

 

Mobile Apps

mobile marketing-phone appsThe advertising marketplace on smartphone apps and games also is growing. Business Insider reported that 86 percent of user time spent on smartphones is on mobile apps while only 14 percent is spent on mobile browsers. You can expect digital and mobile marketing to grow in this area as the app industry continues to boom.

 

Where to Start

Of course, earned SEO and other digital marketing efforts – like call tracking, unique optimized copy and a responsive website – will only make your mobile campaigns better.

Need help marketing to your mobile audience or bolstering your digital marketing efforts? Contact the experts at Bayshore Solutions.

Marisa Benton

Marisa Benton

is a Digital Marketer at Bayshore Solutions Digital Agency. Passionate People - Creative Ideas - Inspired Results.

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10 March

Google Draws a Mobile Line in the Sand

Mobile-Friendliness Factors in Google Rankings Starting April 21st.

Look around and observe people in any public place and there’s a good chance you’ll see someone browsing the web on a smartphone. One-fifth of Americans access the internet through mobile devices each day, and this number is only growing.

 

Some Advantages of a mobile friendly website:

  • You can engage users with mobile-specific features such as click-to-call and mapping functions.
  • Customers can connect to you with location-aware technology when they are geographically nearby.
  • A mobile website immediately helps you stand out with a positive, contemporary brand identity.
  • A well designed mobile website puts you in a better competitive position.
  • If your website doesn’t look good on a smartphone, searchers will quickly move on to another that does.
  • A great mobile web experience ensures that you capture visitors’ attention.
  • A mobile-friendly web experience improves search engine rankings – now more than ever…

Why Now?

Google announced a new algorithm update for April 21st that checks a website’s mobile friendliness as a pivotal factor for how it ranks. Though a business invests great effort to build search engine competitiveness, if a website is not easy to access and experience from mobile device, that site stands to lose significant ranking “clout” with Google.

 

The official word from Google Webmaster Central Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

 

Specific points that Google’s Webmaster Trends Analyst, Gary Illyes, made at the SMX West Conference in early March about the coming algorithm update included:

 

  • Google will judge “Mobile Friendliness” on a page by page basisThis means that your entire site must be mobile friendly to pass the check.
  • Your site must unblock CSS & JavascriptSite code that blocks elements such as CSS and Javascript, will cause your site to fail Google’s mobile friendly test, even if everything else on the site passes. So you do need to allow Googlebot to crawl both CSS & Javascript.
  • April 21, 2015 is a very important day“Have (your websites) ready by the 21st and it will be good”, said Google’s Gary Illyes.

 

Even Bayshore Solutions will be re-launching our own new website in early April to ensure a much needed positive mobile experience for our visitors. (Stay tuned – we’re very excited for this debut!)

 

Our expert team has delivered engaging and effective mobile-friendly websites for many customers and we can certainly help your business’s website pass the April 21 Google update with flying mobile colors.

Contact us  or call us today at (855) 445-0580 to learn more and get started.

 

Bayshore Solutions

Bayshore Solutions

Passionate People, Creative Ideas & Inspired Results! We Integrate Technology & Marketing Expertise to Deliver Measurable Results for Our Customers.

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9 March

Two Bayshore Solutions Websites Win 2015 ADDY Honors

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Silver ADDY Awards Earned by J.C. Newman – Diamond Crown and Exploration Tower at Port Canaveral Websites

 

Bayshore Solutions wins Two Silver 2015 ADDY Awards

TAMPA, FL and DENVER, CO, March 2015 –Digital Agency, Bayshore Solutions wins two Silver 2015 Addy Awards in the annual American Advertising Federation advertising award competition for the website designs for J.C. Newman – Diamond Crown and Exploration Tower at Port Canaveral.
 
The American Advertising Awards is the advertising industry’s largest competition, attracting over 40,000 entries every year in local AAF Club competitions. Conducted annually by the American Advertising Federation (AAF), the program is a three-tier, national competition. Winners in this annual competition receive the ADDY Award™. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
 
“We are excited that the Websites for J.C. Newman Diamond Crown and Exploration Tower received 2015 ADDY Awards,” said Kevin Hourigan, Bayshore Solutions’ President and CEO. “It is an honor top receive such industry recognition for our designs, in addition to the great business results that our web and digital marketing partnerships deliver for our customers.”
 
 
Learn more about Bayshore Solutions’ industry award recognition here.
 
Bayshore Solutions

Bayshore Solutions

Passionate People, Creative Ideas & Inspired Results! We Integrate Technology & Marketing Expertise to Deliver Measurable Results for Our Customers.

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WEB DESIGN

Excellent Design. Engaged Visitors.

Web design firm Bayshore Solutions creates original engaging designs to integrate your business vision into an enticing website with calls to action that convert. See why Bayshore Solutions Web design agency is a multiple award winner.

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WEB DEVELOPMENT

Expert Development. More Conversion.

Bayshore Solutions knows return on investment means clicks that create customers. Our Web development team blends function with form to create a user-friendly experience. Discover how Bayshore Solutions can make your website a gateway to increased profits.

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Digital MARKETING

Effective Strategy. Lead & Sales Growth.

Bayshore Solutions digital web marketing experts deliver strategies in SEO, PPC, content, social media and more, that align with your business goals and drive leads to your website. Find out how our digital marketing team delivers results.

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