For those of you who may not be aware, Google has a set of Webmaster Tools available with web site recommendations on everything from content to structure to SEO.  Following the guidelines should help keep your site from getting dropped off of the search results entirely, keep you in the good graces of the [...]

  Welcome back to Part 3 of the Email Marketing Blog. Part One and Part Two I covered: . • Who do you send emails to? • What kind of email do you send? • When is the best time to send your emails? • Where do you send your emails from? • How do [...]

“Content is KING!” We hear this phrase all the time in the SEO (Search Engine Optimization) industry.  The reason why content is so important is because the search engines give it high weight in their ranking algorithms. Often times small businesses hear this but don’t quite know how to get ahold of new content to [...]

In today’s uncertain financial times, many companies are adjusting budgets based on their actual shortfalls to plan or based on the increased coverage of the economic crisis taking place around the world.  In times like these, the marketing budgets, IT budgets, even the beloved company holiday party plans are cut.  While many of these budgetary [...]

   There comes a time when you need to sit down and assess your performance as an Affiliate Program Manager.  I mean- REALLY take a good hard look at how you are serving your affiliates.  It is not an easy job and is often truly thankless. Being a Program Manager is not for you if [...]