26
May
Posted in Online Marketing Strategy, Search Engine Optimization (SEO)
There are many SEO companies out there and it might be difficult for someone who is not familiar with all of the “SEO Lingo” to determine if a company is legit and using best practices. Company A may charge only $250 to optimize your website but Company A may also be using sneaky tactics to [...]
4
May
Posted in Online Marketing Strategy, Pay Per Click Advertising
Paid search for many companies is an excellent avenue for creating on-demand business. However, any paid search campaign runs the risk of engaging in practices that can lead to less than desirable results. Here are a few to avoid: Ego. The desire to be number one even if it does not make monetary sense. Being [...]