By: Samantha Munach – Bayshore Solutions Emarketing Team Paid Search: Paid search often converts better than other online advertising mediums due to the ability to target consumers at the end of the decision making process. Paid search requires minimal investment and can be started and stopped at any moment. Paid Search operates separately from search [...]

By: Jennifer Demartini – Bayshore Solutions Emarketing Team Google’s annual developer conference, I/O, which stands for both Input/Output and Innovation in the Open, began yesterday in San Francisco. The three-day-long sessions will run through Friday, June 29th. Google’s conference is focused on sessions that deep-dive into building web, mobile and social applications with open source [...]

By: Samantha Munach – Bayshore Solutions Emarketing Team I am attending a Google online marketing boot camp presented by ASPE over the next few days. This boot camp does not require any type of online marketing experience so there is a range of skill level among the small group attending. Day one was more of [...]

By: Chris Adams – Bayshore Solutions Project Management Team Being in project management, you get to see all sides of the equation. You are involved with the client during the warm and fuzzy sales stage, where everyone is on their best behavior and ‘no’ is a dirty word. Then, after the deal is signed and [...]

By: Meryl Heidenreich – Bayshore Solutions Emarketing Team Once you’ve decided to have a mobile presence on the web, one of your first decisions will be whether to have a separate mobile site, or make your non-mobile site (for the ease of discussion let’s call it a desktop website) compatible with mobile devices. If you [...]