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Consumers are hungry – for good content, that is. And that content is not always in the form of web pages and copy anymore. The release of Google’s Universal Search Platform now gives search engine visitors more than just a web page, but the option to click on a Map, News, Images or Video. In [...]
Pay per click ads are the advertisements that appear on the right hand side of search engine results pages. In this advertising model, Internet searchers click on these targeted ads and advertisers only pay for clicks. The ads are served in different positions on the search engine results according to the advertiser’s bid and relevance [...]
Finding out if your current website is flourishing or floundering can be a daunting and sometimes costly task. In no particular order, here are 7 simple observations you can make to find out if it’s time for a design overhaul.
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1. When customers visit your site, do they know who you are? Having an established [...]
On a daily basis I manage a number of eMarketing clients who utilize our SEO and Paid Search Campaign Management Services. One of the questions that I am faced with most often is “How do I get the most out of my landing page?”
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.My answer to them is - Optimize and conduct Multivariate testing of [...]
Crack & Fizz! The Champagne bottle has christened the bow and confetti decorates the air (well, virtually anyway) as we launch this Bayshore Solutions Search Engine Marketing (SEM) Blog!
First, I would like to introduce Bayshore Solutions - We are a full-service interactive marketing firm, which was founded in 1996. We have delivered custom web applications [...]
