Teenagers are doing it, college students mastered it and even your grandmother is enjoying the perks, but has your business gone social?
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Many of our clients finally recognizing the benefits SEO, SEM and PPC, but for them the thought of “digging, stumbling or linking in” is just plain overwhelming.  However according to eMarketer social ad spending will equal $2.6 billion by 2012 and the domestic ad spend alone in 2008 will increase by 55 percent over 2007.  With this level of advertising, social networks are not a passing phase.
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 But how do you “plug-in” and become connected?  Here is quick 1- 2 – 3 to rev up your social life.
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1. Join the business networks:  Top professional networking sites include Linkedin.com, Plaxo.com and Ryze.com, however it is an ever changing landscape so new ones pop up often.  Be sure to create a profile for yourself and your business (when available).
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2. Create a Facebook.com and Myspace.com profile/page:  Inclusion is smart business.  Start simple and grow from there.  Here are the top “business” pages on Facebook http://www.facebook.com/pages/?browse.
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3. Community Site:  Every business can start a blog, but think beyond the blog and consider a community of experts sharing their knowledge.  Your community site can be a cornucopia of niche business issues and needs discussed and dissected through podcasts, video, chat, forums, white papers and case studies.  Be sure to include links back to your primary site to enhance branding and SEO.
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So there you go.  Stop being a social pariah and starting connecting! If you need more information about social networking, bloging or podcasting contact Bayshore Solutions.