Joining a Facebook Fan Page should be like joining a VIP Insiders Club. Your fans should have special access to things that the average person doesn’t have or know.

See the tips below for making your Facebook Fan Page into an exclusive club. Engaged fans may generate buzz all on their own.

1.Do you provide information to Facebook Fan Page before the general public? This can come in the form of sneak peeks at new products, shows, demos, or events.

Ex: A production company shows a movie trailer on their Facebook Fan Page before releasing it on television to generate buzz.

2.Do your fans receive special coupons, skip the line passes, access to secret sales, and more? You might be surprised by how many people will show up at your small boutique on a random Saturday morning for a “secret sale”.
                                                                                                                                                                                                                                            Ex: A local theater invites fans to meet the actors if they purchase tickets for a particular performance time.

3.Do you post things on your Facebook Fan Page that your fans can print and bring into local stores to get discounts? Facebook can be great for creating “Bring a Friend” coupons.

Ex: A sub shop offers Facebook fans buy one, get one free subs if and only if they bring a friend and the printed coupon in with them. Your company can now leave an impression on two different potential customers and track the effectiveness of the Facebook coupon.

4. Do you ask your fans to provide insight about new products or improve current services? Your fans will really appreciate the chance to voice their opinion about your company.

Ex: A magazine asks fans to talk about their favorite local restaurants for the chance to win a prize package.

5. Does your Facebook Fan Page create a space where your fans feel comfortable interacting with one another? It’s important to utilize the wall and discussion sections to encourage a community setting.

Example: A dive shop starts a Fan Page discussion about the best places to scuba dive which turns into a group trip that begins at the dive shop itself.

If you are interested in building a strategy for your company’s Facebook Fan Page, please contact Bayshore Solutions for more information.