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Small Changes can Have a big Impact
Every month, I dig into my clients Analytics to discover what keywords visitors are searching with, what’s converting, where are most people leaving or bouncing off the site, and that’s just scratching the surface. Now that we’ve figured out what is and isn’t working….what next.
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Let’s all stop for a moment and think about the visitors that come to our website. Are we giving them relevant information based on the keyword phrases we rank for? Are they having a great user experience and navigating through the site with ease? Rushing to the top of search engines can sometimes shadow the [...]
Well I finished Day 3 of SMX West. Overall I thought the majority of presentations were very good, as well as the discussions following each. Location was great considering it was attached to the Hyatt and located right in Silicon Valley, down the street from Google, Yahoo, and several major players in the industry. Socially, [...]
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 Well, it’s that time of year when we are making our New Year’s resolutions and most of us know our Corporate Website is not performing to its peak standards.   For some of you, addressing this might mean fine tuning your Paid Search Campaigns to see if you can squeeze a few more leads out of the [...]
Do you know how many visitors are coming to your Website each month? Do you know how they get there? How long they stayed on your site? How many different pages they looked at? If you answered no to these questions then please continue reading…..
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One definition of Web analytics is- the process of  collection, [...]
