Archive for the 'Website Analytics' Category

28 June

The Importance of Google Analytics Ecommerce Tracking

By: Jessica Camara- Bayshore Solutions E-marketing Team
Ecommerce Tracking
Do you own an online business? Are you currently measuring your customer’s behaviors? Do you happen to know what traffic source or keyword generated the most revenue? Why is this even important? It just so happens that your company’s transaction data is a fundamental aspect to analyzing and understanding [...]

5 April

Strategize, Measure, Optimize and Market to a B2B Audience

By: Ian Dyer – Bayshore Solutions Project Management Team
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B2B Online Marketing Best Practices

Are you seeking new B2B clients? Have you leveraged the web to drive leads and re-energize your existing client base? Can you summarize in 30 seconds or less your success through these marketing efforts? If you answered “yes” – congratulations you are [...]

25 January

Effectively Integrating Online and Offline Marketing

By: Megan Marra – Bayshore Solutions eMarketing Team
Two Heads Are Better Than One
We all know that online marketing is all the rage right now. The interactive marketing industry has grown quickly over the past few years and doesn’t seem to be slowing down. Some may feel that traditional offline advertising, such as print, radio and [...]

11 January

Prospect Research for B2B? Try Using Google Analytics

 By: Aaron Raymo – Bayshore Solutions eMarketing Team
Using Advanced Segmenting in Google Analytics to View Companies That Have Visited Your Website
Today I want to share some details about an excellent report in Google Analytics, specifically for B2B companies. This is an excellent tool for companies looking for different ways to prospect for new business. It’s called Network Location. [...]

2 December

Planning Your Company’s 2010 Web Strategy

By: Kevin Hourigan – Bayshore Solutions Executive Team
Corporate Marketing New Year’s Resolutions
Is it too early to start thinking about your New Year’s resolutions? Maybe so, maybe not, but for you early planners, I have some ideas for you to consider as you start to plan your company’s 2010 internet marketing strategy.