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What is branding? Simply put, it is the relationship and experiences that consumers develop with brands. It is all about loyalty. A brand is an identity, it is what makes a company, product or service recognizable and distinguishes it from its competitors. But a brand is more than a logo, a color palette or a [...]
Small Changes can Have a big Impact
Every month, I dig into my clients Analytics to discover what keywords visitors are searching with, what’s converting, where are most people leaving or bouncing off the site, and that’s just scratching the surface. Now that we’ve figured out what is and isn’t working….what next.
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I’m sure you’ve heard the buzz lately. With everyone from Ashton Kutcher to Oprah and CNN journalists, it seems like the “in” thing these days. In fact, my mom who doesn’t even own a computer asked me yesterday if I had a Twitter. But, you may be wondering what benefit Twitter could have for your [...]
There are many SEO companies out there and it might be difficult for someone who is not familiar with all of the “SEO Lingo” to determine if a company is legit and using best practices. Company A may charge only $250 to optimize your website but Company A may also be using sneaky tactics to [...]
Paid search for many companies is an excellent avenue for creating on-demand business. However, any paid search campaign runs the risk of engaging in practices that can lead to less than desirable results. Here are a few to avoid:
Ego. The desire to be number one even if it does not make monetary sense. Being number [...]
