Archive for the 'PPC' Category

4 May

Avoiding Paid Search Pitfalls

Paid search for many companies is an excellent avenue for creating on-demand business.  However, any paid search campaign runs the risk of engaging in practices that can lead to less than desirable results.  Here are a few to avoid: 

Ego.  The desire to be number one even if it does not make monetary sense.  Being number [...]

13 February

Day 2 of Lisa Cardarelli Day 2 SMX West Experience

Yesterday I also promised a posting on Search & Branding, as presented at SMX West in Santa Clara. Also one of my favorite presentations of the week, especially since I personally have noticed its importance in some holiday campaigns that I’ve been running for a client. Companies are now focusing more and putting more dollars [...]

11 February

Web Marketing Best Practices and More at the AMA Tampa Bay Digital Marketing Conference

Bayshore Solutions is proud to announce the AMA Tampa Bay Digital Marketing Conference covering web marketing best practices and more. At this power-packed full-day conference you will hear real case studies to help you listen, engage, and enable a 3-way dialogue between you, your customers and the community.
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When: March 6, 2009 from 7:00 AM - [...]

11 February

On My Way to SMX West Search Marketing Conference in Santa Carla

Somewhere over the…well, I have no clue where we are, this plane does not come equipped with a screen in the seat in front of me. Well, off I am to the much-anticipated SMX West search marketing conference held at the Santa Clara, CA convention center. My first thoughts are When are they going to [...]

30 January

I Optimized My Site, Now What?

You Did It!

Business resolution number one complete - SEO your website by the first of year.
Keywords in your URLÂ
Keyword rich title and metatags
Content rich pages
SEO friendly design
Google XML site map
Submission to approved directories and updating existing incoming links
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What do I do Next???
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