Archive for the 'SEO' Category

21 October

Need Content? Try Optimizing your Press Releases

“Content is KING!” We hear this phrase all the time in the SEO (Search Engine Optimization) industry.  The reason why content is so important is because the search engines give it high weight in their ranking algorithms. Often times small businesses hear this but don’t quite know how to get ahold of new content to [...]

25 September

What is Black Hat SEO

I have been doing some form of search engine optimization since 1999.  In the “old days” solid rankings were easily achieved with keyword rich title, meta tags and submission to the major search engines.
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Fast forward almost 10 years and much has changed.  Keywords tags are obsolete, description tags have been replaced by solid keyword rich [...]

14 August

Why is Web Analytics So Important?

Do you know how many visitors are coming to your Website each month? Do you know how they get there? How long they stayed on your site? How many different pages they looked at? If you answered no to these questions then please continue reading…..
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One definition of Web analytics is- the process of   collection, [...]

7 August

The Importance of Keyword Friendly URLs

Using keywords in web site copy, meta tags, alt tags and URLs is important for successful Search Engine Optimization efforts.  Search engine algorithms place weight on the URL of the page when determining relevance.  Your site stands a much better chance of ranking for a key phrase when you use small, tightly “themed” groups of [...]

30 July

Website Lead Generation - The Importance of Tracking the Lead through the Sale

As many companies today are continuing to look to the web as source of marketing their business, I see a common flawed practice taking place.   Companies spend so much energy trying to generate leads and perfect their lead capturing capabilities that they lose sight of making sure the leads are qualified and actually convert to [...]