Having trouble trying to learn all of these eMarketing Buzz words? Bayshore Solutions has compiled a glossary for easy referencing.

Above the Fold- The area of the webpage that is viewed without having to scroll down. All Calls to Action and important information should be displayed in this area.


Affiliate Marketing- An agreement between two sites in which one site  agrees to feature content or an advertisement designed to drive traffic to another site. In return the affiliate site receives a percentage of sales generated by traffic it sends towards this site.


Algorithm- A program used by search engines to determine what pages to suggest for a given search query.

Bounce Rate- The percentage of people who land on a site and then do not visit more than one page.

CMS- Content Management System - Programs help users add copy, pictures, graphs etc. easily to a website without acquiring or even understanding sophisticated coding skills.

Conversion (Goal)- Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales are examples of conversions.

CPC- Cost Per Click - the rate that is paid per click for a Pay Per Click Advertiser

Impression (page view) When a visitor views a webpage one time.

Keyword -  The word or phrase that a user enters into a search engine to find websites related to what they are looking for.

Keyword research - The process of determining which keywords are appropriate for targeting visitors to specific webpage.

Landing Page- A page on your site that a consumer is directed to after clicking on an advertisement or link.  It is often a page designed to expand on the service or product mentioned in the initial advertisement with the intended purpose to gain a lead or complete a sale.

Link building - Actively cultivating incoming links to a site to increase a sites link popularity.

Link popularity - A measure of the value of a site based upon the number and quality of sites that link to it. For Example: the more links a site has - the more popular it is.

META tags -Statements within the HEAD section of an HTML page which furnishes information about the page. It is very important to have unique and accurate META title and description tags that include proper keywords, because they may be the information that the search engines rely upon the most to determine what the page is about.

Natural search results (Organic Search Results) -The search engine results which are not sponsored, or paid for in any way.

PPC (Pay Per Click)- a advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add.

SEM -(Search engine marketing) -Describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure and high rankings of your Web site. SEM includes things such as search engine optimization, paid listings, link building and other search-engine functions that will increase exposure and traffic to a Web site.

SEO -(Search engine optimization) The process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine by optimizing a website to include META tags and keywords. It is common practice for Internet users to not click past the first few pages of search results, so ranking at the top of the SERPs is essential for obtaining traffic.

SERP -Search Engine Results Page

Site map -A page which displays and links to every user accessible page on a website. Having a sitemap improves site usability by clarifying the data structure of the site for the users.

Social media Various online sites and technologies used by people to share information and perspectives. Blogs, wikis, forums, social bookmarking, user reviews and rating sites (digg, reddit) are all examples of Social Media.

Spider (bot, crawler) -A specialized bot used by search engines to “crawl” webpages so search engines can index new pages as well as update their listing for sites that are already indexed. �

XML sitemap - A sitemap that is kept in the root directory of a site just to help search engine spiders to find all of the site pages.

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