12 March

Mobile Marketing- The Next Big Thing

Lisa Bardwell -- Bayshore Solutions Account Associate

By: Lisa Bardwell – Bayshore Solutions Emarketing Team

There are 7 billion people in the world, and 5.9 billion own a cell phone (CNET). By next year, Google has forecasted that more people will be using their mobile phones than PCs to get online. Since mobile’s presence is growing by the day, here are a few tips for how you can make this key medium beneficial to your business and your customers.

 

  1. There are many third party platforms that can convert your existing desktop site into one for a mobile screen. Some are good, others are shady, so take the time to do some research before you commit. The best option would be to have a custom site built, but if you’re not quite ready for this, there is a option to add a piece of code on your existing homepage that distinguishes what size screen the visitor is using, and will redirect the user to mobile sized pages if it sees fit.
  2. Take advantage of social media mappers such as Foursquare and Facebook Places. If you claim your business on these mobile device location-based sites, not only does it create awareness, but you can also use it to your advantage by offering mobile promotions such as rewarding first time users, interacting with customers, and promoting/praising those who check-in consistently. Also, keep things fresh by engaging visitors with offers that frequently change.
  3. Think outside of the box, and perhaps down the road creating a custom app would be beneficial to your business. LinkedIn built a mobile app and tap called “In Person”. The app’s icon looks like a handshake, and once your Bluetooth is enabled, find someone else that also has the app, bump your phones together, and voilà! An exchange of your LinkedIn profiles happened without having to type anything.
  4. Run a mobile ad campaign to catch those people who are vague about what they’re looking for, especially if you’re a brick-and-mortar type business. If you own a coffee shop, someone searching for “coffee shops near my house” might not have known about your business if it wasn’t for your ad popping up. Keep in mind that your ads are tiny, so only include the bare necessities.
  5. Remember that people search on their mobile devices differently than their desktop. Since mobile users are constantly on the go and want results fast, click to call and click for directions icons are vital. Lastly, when determining keywords to use, factor in voice search and text search, and be sure to add mobile oriented words like “location” to the end of your phrase, as well as zip codes.

These simple steps will help grow your business, and capture customers you might have missed otherwise. Since mobile is rapidly expanding, it’s best to get a start in the mobile marketing world. Not only will your business have an edge over your competitors, but it will help created a stronger brand overall.

Lisa Bardwell is an Account Associate at Bayshore Solutions—a Tampa Web Design, Web Development, and Internet Marketing Company.

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