New Website Chosen as Sitefinity Website of the Year Finalist; Digital Marketing Helps Surpass Sales Goals
Design aesthetics were slightly fine-tuned, while the bulk of the website upgrade was major platform migration leveraging Telerik’s Sitefinity content management system (CMS). 2014 results include a exceeding Reeves’ ambitious car sales goal by 22%, and firmly establishing the automotive dealer as the market leader in for their brands.
The Reeves Import Motorcars site earned industry recognition by being selected as an international finalist in the Sitefinity Automotive 2014 Website of the Year.
Reeves Import Motorcars, a family owned and operated dealership since 1971 serves the Greater Tampa Bay, Florida region. Reeves is “Driven by a Higher Standard” with a commitment to perfection and offering the highest levels of guest services in the luxury automotive industry. Reeves family of brands include Audi, BMW, LandRover, Maserati, Porsche, Subaru and Volkswagen automobiles.
Reeves leveraged the longstanding partnership with digital agency, Bayshore Solutions, for a much needed re-engineering of the website, www.DriveReeves.com. Bayshore Solutions migrated the website to Telerik Sitefinity content management system (CMS) to provide improved functionality, responsive access to visitors from all device types, and enable significant increases in site traffic and site speed. Features including customized eCommerce and inventory presentation, improved filtering, Brand data-feed integration and direct CRM connectivity alleviate web-related administrative delay to accelerate sales and customer service productivity.
Ongoing digital marketing strategies are now able to take best advantage of robust website features, as well as tracking and measurement capabilities to direct digital campaigns and strategies to achieving desired results. Website traffic increased 283% and mobile visits increased 2,104%. Web performance in 2014 exceeded Reeve’s higher standard for car sales results by 22%.
Telerik Sitefinity has selected the Reeves Import Motorcars website among only three websites worldwide as a Finalist for the 2014 Sitefinity Automotive Website of the Year. Public voting in this program is open through February 20, 2015.
“Bayshore Solutions is proud to be the strategic digital partner for Reeves Import Motorcars for over 8 years by continually earning their business,” said Kevin Hourigan, Bayshore Solutions’ President and CEO. “Our team consistently applies technology and marketing expertise customized for Reeves that drives significant, measurable results. To deliver exceptional sales and efficiency results as achieved in 2014, as well as being selected a Finalist for Sitefinity’s top honor is not just a great feeling, but a confirmation of our team’s capability and web methodology.”
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