About Arta Tequila
Arta Tequila grows and distills hand-crafted, small-batch tequilas that honor heritage with a modern twist. The Arta spirit is both steeped in legacy and rooted in rebellion – respect tradition, but don’t be shackled to it.
The agaves that create Arta Tequila have been hand-planted and hand-picked for over 11 generations. Arta Tequila is distilled well beyond industry conventional effort by their third-generation master distiller, aged to perfection significantly longer than others, and then hand-bottled in signature triangular bottles emblazoned with an iconic Dia de los Muertos skull.
Digital Marketing Strategy
Arta Tequila is about refined rebellion – they know the rules, but choose to make their own.
To increase engagement with their social and video-oriented audiences, and to showcase creative uses of the product, Bayshore Solutions created fun, seasonal videos such as this one promoting summer recipes featuring Arta Tequila and leading to website content for further recipe exploration.
Social Media Contest Campaign
To increase brand awareness among its target market of 21 to 40-ish tequila aficionados, Bayshore Solutions launched an edgy social media contest marketing campaign entitled “Heli-Dating.”
This contest was a bit “anti-Valentine’s Day” and asked entrants to share their best or worst, “Dating Hell” or “Helluva Date” stories. The winner received a helicopter date in the Arta helicopter over the skies of Arta’s home market of Denver, Colorado.
The total campaign reached a Facebook audience of over 86,000 in their niche market. Target audience engagement with the campaign surpassed Arta’s expectations with over 85 contest entries and over 450 “likes.”
Featured “Heli-date” stories are presented on the Arta website at: http://www.artatequila.com/helidating/
Arta Tequila’s Heli-Date campaign won a Platinum Hermes Award for social media contest marketing excellence.