More Information

385% Growth in Mobile Visits

Dynamic Responsive Experience Drives Strong Lead Gen Results

www.aspireonline.com

About Aspire Financial Servicesaspire_desktop

Aspire Financial Services provides state-of-the-art-open-architecture retirement planning systems that connect Advisors and Third Party Administrators to smart retirement solutions. Serving the financial services industry for 12 years, Aspire offers a wide array of custom built retirement plans such as 401K, 403(b), 457, IRA, and Defined Benefits.

Challenge

Aspire Financial Services partnered with Bayshore Solutions to develop an innovative web presence that would serve as the flagship of their dynamic rebranding and address these specific goals:

  • Position Aspire as the clear market leader in the smart retirement solutions industry.
  • Consolidate 10 separate websites into one, effectively addressing specific market groups
  • Offer new and innovative resources and tools to increase customer engagement and conversion,
  • Improve the directed paths for target audience groups with the sub-goals of increasing communication and conversion, and
  • Create an internal sales portal, called InvestLinkSM, for improved communication between the company and its core audience groups.

Solution

Aspire and Bayshore Solutions worked to envision, design, develop, and market the brand’s new online presence

The Aspire Financial Services website design features a fully-responsive website with parallax scrolling technology. Parallax scrolling creates an ease of navigation and customized presentation for any sized screen. Custom graphics were created to give the website design a truly unique visual brand experience.

The website is built on the Sitefinity web content management system to allow Aspire’s web administrators to easily and instantly manage and update the site, Sitefinity also enables feature functionality including: enterprise expansion and scaling, multiple page type templates, HTML content input through a WYSIWYG editor, user and user role management of the website, and permission based security.

A unique feature of the Aspire website design is the custom implementation of the InvestDesignSM sales portal, a robust proposal generator to support their clients, and allow a professional, interactive and white-labeled presentation to end users.

Results

In the first month after site launch:

  • Aspire’s visits grew 193% and mobile phone visitors grew 385%
  • The website delivered 111 Leads

In three months:

  • All traffic increased 253%
  • Visit duration grew 79%
  • Bounce rate decreased 56%

View the Sitefinity Video Case Study Here:

Award Recognition:

gold ADDY award for Aspire website

ADDY Gold – B2B Websites

2014-Stevie-Silver_Vert

Silver ABA “Stevie” Award

Hermes-Platinum-Trophy

Platinum Hermes Creative Award

2014-MarCom-Platinum

Platinum MarCom Award

Summit-sca_trophy_icon

Silver Summit Creative Award

 

 

 

 

 

Telerik Sitefinity Top 5 Site of the Month Badge

Sitefinity Top 5 Worldwide Website of the Month

2014-WebAward-Outstanding

Outstanding Financial Services Website

Horizon-Trophy

2 Horizon Interactive Awards

2015-Creativity-Web-Silver

Creativity InternationalAward

 

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