385% Growth in Mobile Visits
Dynamic Responsive Experience Drives Strong Lead Gen Results
About Aspire Financial Services
Aspire Financial Services provides state-of-the-art-open-architecture retirement planning systems that connect Advisors and Third Party Administrators to smart retirement solutions. Serving the financial services industry for 12 years, Aspire offers a wide array of custom built retirement plans such as 401K, 403(b), 457, IRA, and Defined Benefits.
Aspire Financial Services partnered with Bayshore Solutions to develop an innovative web presence that would serve as the flagship of their dynamic rebranding and address these specific goals:
- Position Aspire as the clear market leader in the smart retirement solutions industry.
- Consolidate 10 separate websites into one, effectively addressing specific market groups
- Offer new and innovative resources and tools to increase customer engagement and conversion,
- Improve the directed paths for target audience groups with the sub-goals of increasing communication and conversion, and
- Create an internal sales portal, called InvestLinkSM, for improved communication between the company and its core audience groups.
Aspire and Bayshore Solutions worked to envision, design, develop, and market the brand’s new online presence
The Aspire Financial Services website design features a fully-responsive website with parallax scrolling technology. Parallax scrolling creates an ease of navigation and customized presentation for any sized screen. Custom graphics were created to give the website design a truly unique visual brand experience.
The website is built on the Sitefinity web content management system to allow Aspire’s web administrators to easily and instantly manage and update the site, Sitefinity also enables feature functionality including: enterprise expansion and scaling, multiple page type templates, HTML content input through a WYSIWYG editor, user and user role management of the website, and permission based security.
A unique feature of the Aspire website design is the custom implementation of the InvestDesignSM sales portal, a robust proposal generator to support their clients, and allow a professional, interactive and white-labeled presentation to end users.
In the first month after site launch:
- Aspire’s visits grew 193% and mobile phone visitors grew 385%
- The website delivered 111 Leads
In three months:
- All traffic increased 253%
- Visit duration grew 79%
- Bounce rate decreased 56%
The Aspire website won a 2014 Gold ADDY in the Tampa AAF American Advertising Awards for design, and creative excellence in a B-to-B services website.
Of all worldwide partners’ work, Sitefinity selected the Aspire Financial Services’ website for a Top 5 Websites honor in February 2014.
Aspire Financial Services’ website won Silver in the 2014 American Business “Stevie” Awards competition.
Aspire Financial Services’ website won Two 2014 Horizon Awards.
Gold Honors for Financial Services websites
Silver Honors for Responsive/Mobile websites
Aspire Financial Services’ website won Silver in the 2014 Creativity International Awards competition.
Aspire Financial Services’ website won a Platinum 2014 Hermes Creative Award.
Aspire Financial Services won Outstanding Website in the 2014 Web Awards.
Aspire Financial Services website won a Platinum 2014 MarCom Award.
Aspire Financial Services website won a Silver 2014 Summit Creative Award.