Brand Consistency Across Custom Integrated Functionality for Seamless User Experience

About Carefree of Colorado

www.CarefreeofColorado.com Carefree-CO-Long

Carefree of Colorado designs and manufactures high-end shade and awning products and accessories for recreational or service vehicles and structures in leisure, residential and commercial applications. Nationwide dealer relationships with all major RV brands make them a preferred provider for both OEM and aftermarket Canopies featuring motorized, fully extending, lighted and fully customizable configurations.

Challenge

Carefree of Colorado partnered with Bayshore Solutions to quickly replace a very dated website the was challenging to update and maintain, could not be conveniently accessed by mobile device users and suffered from low search visibility due to the website’s structural and functional limitations.

Solution

Bayshore Solutions built a fully responsive website design and worked with Carefree to ensure correct audience definition and messaging as well as select the right site structure and content approach to achieve their goals. The dot-CMS content management system was integrated with the custom design of the website.

Dealer locator and interactive product configurator external applications were integrated and styled to present a consistent corporate brand feel and a seamless bi-directional user experience across all the functionality within the website.

The clean design features extensive product imagery, descriptive and easy navigation. Visitors can easily find the product information they need, explore options and create their own custom configurations, locate the most convenient dealer to them, and even purchase customized awning products and accessories directly from the website, promoting a pleasant and “carefree” online experience.

 

Bayshore Solutions did an excellent job developing a refreshed look for our web site that met our design criteria. They worked hard to meet the demands of our aggressive project timeline and our tight cost constraints, completing on time and under budget. We would recommend Bayshore Solutions to anyone looking have a web site built or redesigned from the ground up. Excellent job!

— Dave Frazell, Director of Information Technology Carefree of Colorado

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