275% Increase in Leads & 65% Decreased Cost Per Lead

About Cleveland Botanical Garden

www.cbgarden.orgcbgardens_desktop

Cleveland Botanical Garden is a gem in Cleveland’s University Circle neighborhood, showcasing the plant world’s natural beauty and its vital contributions to all life. Guests of the Garden can experience 20 exquisite specialty gardens and exotic indoor biomes for year-round escape and delight. Founded in 1930 as the Garden Center of Cleveland, Cleveland Botanical Garden has evolved into a community treasure among Cleveland’s cultural institutions.

Challenge

The Cleveland Botanical Garden was seeking a partner for the development and launch of their new website with the goal of setting a new standard for a botanical garden’s presence online. They sought to significantly increase website visitation, create a strong desire to visit the Garden and grow revenue.

Solution

Bayshore Solutions implemented custom web development expertise and integrated WebModules CMS in the Garden’s new website to help “break the mold” for the online experience of botanical garden websites. Featured functionality includes: custom background images that rotate on refresh or can be content managed on a per page basis, custom drop-down menus that are fully editable, custom membership, registration and donation forms, an event calendar module to share events and programs and more. Bayshore Solutions also developed online marketing and social media integrations to allow the audience to share their photos and experiences of the Garden.

Results

In six months, the new website and digital marketing delivered

  • 186% increase in all online conversions
  • 275% increase in specific membership lead conversions
  • 65% decrease in cost per lead

Award Recognition

Cleveland Botanical Garden website has received industry accolades including:

bss-award-09Bayshore Solutions and Cleveland Botanical Garden were selected by the Web Marketing Association as winners in the Internet Advertising Competition Award.

 

2013-ima-bicCleveland Botanical Garden website was selected with a Best in Class distinction by the Interactive Media Awards for non-profit websites.

 

2013-Ava-GoldThe Cleveland Botanical Garden website won Design honors with a Gold AVA Digital Award for website design that exceeds a high standard of excellence and serves as a benchmark for the industry.

 

 

Horizon-Logo-ColorBayshore Solutions and the Cleveland Botanical Garden were recognized with a Bronze 2012 Horizon Interactive Award for advocacy organization websites.

 

 

Hermes Logo-OldCleveland Botanical Garden and Bayshore Solutions were honored with a Platinum Award for non profit websites by the Hermes Creative Awards.

 

Summit-sca_trophy_iconCleveland Botanical Garden website was selected with a bronze distinction Summit Creative Award for community websites

 

 

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