Innovative Design with Custom Developed Intrepid Owners’ Community Portal
Intrepid Powerboats is a custom manufacturer of luxury powerboats. Their passion for continuous innovation and improvement creates a product line offering an unmatched combination of speed, handling, comfort, safety and versatility. Built to the highest standards in the industry, each boat is a showcase of thoughtful details in design, fabrication, quality control, convenience and customization that put Intrepid in a class by itself.
Intrepid Powerboats wanted an engaging Web design offering high levels of innovation, technology and unique accessibility for their customers. Bayshore Solutions and United Landmark Associates partnered with Intrepid to custom design and build a website to serve as the flagship of this luxury brand.
Custom created deck plans, virtual tours and detailed images for boat specifications are features of the interactive experience for website users.
No two Intrepid boats are alike, as each Intrepid is built and customized to the owner’s request. The website showcases detailed model gallery’s featuring a slideshow of images illustrating standard features as well as fully customized examples of each Intrepid model. the custom-developed “Build a Boat” functionality allows Intrepid buyers to configure their customized ideal Intrepid.
Exclusively for Intrepid customers, the site offers a secure Intrepid Owner’s Portal complete with auto-location detection. Intrepid owners can access this unique community every time they visit the website. As a part of the Intrepid family, members are able to chat on the owner’s forum, locate other Intrepid boats around the world, share photos, videos and more.
Boat-seekers who are not yet Intrepid owners have detailed information at their fingertips through the website including access to videos, virtual tours, deck plans, images, and descriptions. All site visitors can purchase gear in the online store such as shirts, scale models and many other accessories.
A content management system was integrated to the site allowing Intrepid website administrators to easily keep the site updated with news, events, videos, images and many custom-built content features.
The website supports the Intrepid Brand and showcases their product line while connecting the Intrepid community.
Bayshore Solutions continued by creating innovative digital marketing strategies to grow the audiences and enthusiasts for Intrepid. Facebook campiagns and contests drove engagement and excitement among the brand’s targeted audiences. Targeted campaigns in social and sharing networks such as Pinterest appeal to Intrepid’s female influencer and co-consumer demographic in a way that had not been previously done among luxury boat brands. Significant growth and engagement with these buyer audiences through such campaigns assisted competitive positioning.