Engaging, Convenient Online Financial Resource
JM Associates Federal Credit Union (JMAFCU) is a federally chartered, full service financial institution with six branch locations, providing the highest quality products and services to members in all 50 states and abroad.
JMAFCU is the financial institution for associates of JM Family Enterprises Inc., a Fortune 100 firm and number 23 on Forbes list of “Americas Largest Private Companies” which is one of the largest, most innovative and diversified organizations in the automotive industry. Founded by automotive pioneer, Jim Moran, the enterprises’ businesses focus on vehicle distribution and processing, finance and insurance, retail vehicle sales, and dealer technology services. JM Associates Federal Credit Union has been delivering superior financial services since 1980, when Jim Moran championed the idea, it became Federally Chartered and opened for business.
JMAFCU partnered with Bayshore Solutions to redesign their website that was outdated and that they felt was not positioning the credit union as innovative or as sophisticated as their competitors, including banks.
Bayshore Solutions created a website design for JM Associates Federal Credit Union that put engaging imagery and information conveniently in front of visitors giving them and intuitive interface and easy access to get questions answered and get the financial services they need.
Brand-Aligned Promotions were styled to attract attention right form the home page. Clear navigation featured logically grouped and easily accessed details on products, services, rates, F.A.Q.’s, contact information and more.
In the new website, JMAFCU members enjoy a convenient, easily accessible, informative and reliable resource to gain financial information, compare rates, apply for loans and shop for products and services.