69% Overall,269% Mobile Conversion Rate Growth
Design in Time for National Event
MarineMax Vacations partnered with Bayshore Solutions to create an updated digital presence that attracts two very distinct audiences: upscale vacationers looking to take a charter yacht vacation in the British Virgin Islands, and potential luxury yacht owners. The existing site was not responsive which prevented MarineMax Vacations from converting mobile search opportunities.
Bayshore Solutions technically adapted the websites existing platform to create a mobile responsive experience in a very short timeframe to debut at the major annual boat show in Miami. The new site features custom lifestyle photography that appeals to the aspirational vacation customer or yacht owner.
The site allows flexible and easy creation of custom landing pages to increase conversion in paid digital advertising.
As a result of the launch of the new site and digital marketing strategies, MarineMax Vacations has realized year-over-year:
- 69% increase in the site’s overall conversion rate
- 266% increase in mobile conversion rate
“We love the new website. The team was a breeze to work with, very responsive. Obviously it was important to Bayshore to knock it out of the ballpark. And you did!”
Gold Hermes Creative Award