29% Growth in On-Site Engagement
98% Growth in Quote Request Form Completions
Founded by Steve and Doris Colgate in 1964, Offshore Sailing is America’s #1 Sailing School®. They are the leader in sailing vacations and sailing lessons with US SAILING certified instructors. The school has produced over 130,000 graduates from its many sailing school locations. Offshore maintains award winning sailboats and sailing catamarans at seven locations across the United States and the Caribbean.
As the bellwether of sailing schools, Offshore Sailing’s website is expected to be a premier destination for customers, enthusiasts, media and the general public alike. The previous website designed and built by Bayshore Solutions successfully consolidated five separate websites into one Corporate Branded presence and won significant design and marketing awards in its launch year. However after a number of years, the website although rich in content, was dated in its design, layout and overall experience.
Seeing this as an opportunity, Offshore Sailing partnered with Bayshore solutions to embark on another update of their website to fully embrace the mobile responsive approach, update and streamline content, create engaging calls to action and convert more customers.
Bayshore Solutions designed and launched a mobile-friendly responsive website on the WordPress CMS platform. The custom design, content structure and conversion paths were all based on the visitor and customer data collected in the success of the previous website.
Year over Year results include:
- 20% Decreased Bounce Rate
- 12% increase in Mobile traffic
- 29% Engagement growth in Time On Site
- 98% Growth in Quote Request Form completions
“One of the great things about this new website is that I can change anything on a moment’s notice. Bayshore Solutions designed completely new templates for me, with a content management system that allows immediate response to changing conditions in the marketplace.”
– Doris Colgate, CEO and President of Offshore Sailing School
Hermes Award Winner Read Press Release here.
Offshore Sailing won a Best in Class Interactive Media Award for school websites
Summit Emerging Media Innovator Award