More Information

Quality Distribution Inc. Family of Companies Gets

Consistent Corporate Brand Experience Across 4 High-Functionality Websites

www.QualityDistribution.com
www.QualityCarriersInc.com
www.BoassoAmerica.com
www.QC-Energy.com

Quality Distribution

 

Quality Distribution Inc. (QDI), operates the largest bulk tank truck network in North America. QDI is the core processing, transportation and delivery services carrier of choice for many of the global chemical processing corporations in the Fortune 500, including Dow Chemical Company, Procter & Gamble, E.I. Dupont, and PPG Industries.

With over 125 offices (terminals) across North America, and more than 3,000 drivers and franchises, the Quality Distribution Inc. family of additional transportation and services companies includes:

  • Quality Carriers, Inc., the largest bulk transportation company in North America, combining the largest fleet of stainless steel tanks with the industry’s broadest and most complete terminal network.
  • QC Energy Resources, a leading transportation and logistics vendor serving the oil and gas sector.
  • Boasso America, a premier intermodal service company providing tank container cleaning, heating, testing, maintenance, storage, and transportation, with associated equipment sales.

Quality Distribution, Inc. partnered with Bayshore Solutions to develop branding structure and online consistency across its companies. QDI needed to create four websites to address distinct sectors within their transportation services operations while maintaining the feel of the corporate brand and integrity of web user experience throughout this family of corporate websites. As a significant amount of the users of QDI websites are on the road and any given time, the company needed to provide seamless access to complex data on any size screen.

Bayshore Solutions conducted a “Story” analysis to gain clear visibility and deep understanding of QDI’s business, market and customer dynamics. This effort identified strategic target audiences and produced appropriate personas for specific messaging.  Bayshore Solutions  selected the Kentico CMS platform to build the four websites under the QDI corporate umbrella.

Bayshore Solutions is a Kentico Gold Partner

Quality Distribution Inc.

Corporate parent organization and network of transportation services

The QDI website provides in-depth information on QDI’s extensive business lines, services, industries and history. Investor relations information is presented as well as potential employee resources including direct online application to open positions

Quality Carriers Inc.

Focusing on Driver Services, support and operations

This website showcases driver and potential driver opportunities and tools, including information about the requirements and types of driver positions available. A custom-developed interactive tool enables easy searches of all terminal locations and connections to the correct recruiter. Quality Carriers customers can use the “My QCI” portal on this website to access real-time shipment information and track their orders.

Boasso America

Dedicated to tank services and chemical transportation 

Boasso America’s website marries its messaging and presentation to the overall QDI branding elements. The site positions specific capabilities, services, history for ISO tank container local and long haul transportation. Resources on Boasso America’s 10 terminal locations are presented in tailored detail pages with contact information and Google maps interactivity. Customer Portal access allows secure log-in for instant shipment tracking and updates. Information and application resources for potential drivers are also featured in this website.

QC Energy Resources

Specializing in Transportation and Logistics for the Oil and Gas Industry

The QC Energy Resources website supports the commitment that QC Energy Resources places its drivers as a top priority. Messaging, visual and functional elements are strategically designed to create the best web experience for the driver and customer target audiences of QC Energy Resources.

The website presents the company history and services in a convenient and pleasant online experience for the targeted audiences of customers, drivers and potential drivers – no matter what device type they are using.  With tools readily available on the website, potential drivers can explore the company and its driver requirements while researching their career options with QC Energy Resources. The website features a location search tool that gives drivers the ability to immediately contact a recruiter. Potential and current customers of QC Energy Resources can review company offerings and capabilities at their fingertips in the convenient services section .

Bayshore Solutions built the QDI websites on the Kentico CMS platform to take best advantage of the security, scalability multi-site licensing and refined user permissions offered by Kentico. All QDI Family sites are responsive across all device screen sizes and present consistent structure and corporate brand experience.

Custom developed elements include sticky navigation, an interactive terminal search feature, and graphic terminal map functionality that integrates QDI data feeds with Google maps and passes terminal data on web forms to allow efficient intake and distribution to appropriate staff ( i.e.: location specific Human Resources) nationwide.

Bayshore Solutions continues our partnership with QDI for digital marketing strategies incorporating search optimization and marketing, social media campaigns and other tactics specific to the audience focus and goals of each website.

 

“The launch of the new websites, is part of our organization’s ongoing efforts to enhance the quality and availability of our company resources. Providing quick and easy access to essential information for our customers, investors, employees and potential drivers, has been among our highest priority as we streamline our resources, to better serve all of our partnerships.”
– Cliff Dixon, Vice President of IT, Quality Carriers

Award Recognition:

2015-MarCom-Gold-badgeQuality Distribution Inc. website won a Gold MarCom Award for Transportation websites

 

 

 

2015-davey_silver_badge

Quality Distribution Inc. won a Silver 2015 Davey International Award for Transportation websites

 

 

Communicator Award of Distinction Winning website designs by Bayshore SolutionsQuality Distribution Inc. won a Communicator Award of Distinction for Transportation websites

 

 

Hermes Award Winning Website design by Bayshore SolutionsQC Energy Resources won a Gold Hermes Creative Award for Transportation website excellence

 

 

2016-Ava-Gold Badge

QC Energy Resources. website won a Gold AVA Digital Award for Business to Business websites

 

 

Horizon-Interactive award winning web design by Bayshore SolutionsQC Energy Resources won a Silver Horizon Interactive Award for corporation websites

 

 

Hermes Award Winning Website design by Bayshore SolutionsQC Energy Resources won a Gold Hermes Creative Award for Transportation website excellence

> >

Recomended Posts