Mobile Visits increased 2,104%, Annual Car Sales Goals were exceeded by 22%
About Reeves Import Motorcars
Since 1971, Reeves Import Motorcars has been the premier automobile dealership for the Tampa, Florida area. Specializing in luxury import cars, Reeves offers such sought-after brands as Audi, BMW, Porsche, Maserati, Land Rover, Volkswagen and Subaru.
More than just a car dealer, Reeves offers their customers an automobile shopping experience not available with other dealers through their superior, personalized guest services.
Reeves Import Motorcars wanted to continue provide their customers with the most convenient and easy car shopping possible. Their vision was to re-engineer their existing Web presence to accommodate higher traffic and dramatic growth in potential customers accessing the website from mobile devices. The website needed to provide a robust but easy-to-use experience to showcase their lines of new automobiles, as well as their premium pre-owned offerings.
Stringent brand presentation requirements from each of the seven auto maker brands needed to be adhered to and married into a cohesive theme and dealer branded presentation. Detailed Inventory pages connected to complex and quickly changing data feeds needed to be incorporated to assure an easy, pleasant experience by site visitors. Additionally, Reeves wanted to pay attention to customers seeking pre-owned vehicles. The goal of the website is to drive leads and sales of Reeves automobiles.
Bayshore Solutions rebuilt Reeves’ website on the Telerik Sitefinity content management system (CMS) to provide improved functionality, responsive access to visitors from all device types, enable significant increases in site traffic and site speed. The website design continues to be a sleek presentation that encompasses all the brands offered by Reeves.
Customized eCommerce and inventory pages with improved filtering were built into the new site. Integration with Brand data feeds including BMW USA now allows seamless, dynamic updates of monthly brand specials, incentives and details. The new website also directly connects to Reeves sales and marketing CRM system to accelerate sales responsiveness and productivity
The websites’ content migration consisted of moving over 500 pages to the new platform and enabling enhanced schema markup for better organic search performance.
Though many years of partnership, Reeves Import Motorcars views the relationship with Bayshore Solutions as a success. The end result is a world-class, content-managed, high performance website engineered for current and developing customer access, and top market positioning.
“The team at Bayshore Solutions provided us with timely service and the knowledgeable people to get the job done,” said Kelly Rogers, General Manager of Reeves Import Motorcars. “We’re very pleased with the design and usability of the site, and the content management system has proven to be very effective.” Perhaps the biggest measure of success, however, is the number of sales being generated from the site. “We’re impressed with our sales performance from the site,” added Rogers. “Since the redesign, we’re seeing the highest number of Internet sales ever.”
The new website and ongoing digital marketing strategic execution produced significant year over year results including:
- Website Traffic increased 283%
- Mobile Visits increased 2,104%
- Annual Car Sales Goals were exceeded by 22%
Reeves Import Motorcars website is a 2014 Sitefinity Website of the Year Finalist.
Reeves Import Motorcars won a Silver 2016 Davey Award for Excellence in Automotive Website Design