By: Bayshore Solutions Digital Marketing Team
Are you struggling to get your website to convert? Is your website conversion ready? So many times the simplest adjustments can be made to your landing pages, forms and shopping carts to assist in improving your website’s conversion rate. Below are some tips and tricks that you should consider looking into for conversion optimization.
Make sure to have clear and strong calls to action (CTA)
One of the simplest ways to improve your website’s conversion rate is to make sure that your landing page has a strong and clear call to action (CTA). If your goal is to sell a product, your website should contain a very visible CTA button displaying “BUY NOW!” or “ADD TO CART”. Examples of good calls to action are as follows:
Be sure your conversion button is above the fold
Once you have created the perfect call to action button for your site, you will want to make sure that during the implementation phase, it is placed somewhere above the natural fold of the page. This means that the CTA should be placed in a location that is visible without scrolling down the webpage. By placing your call to action in a visible location this increases the opportunity that the visitor will click-thru and complete the action.
Create an attractive and competitive offer
The majority of online consumers today, shop around the internet to find the most information and best deal on what they’re looking for. Therefore, you need to be aware of your competitive space and your own marketing message. Are you the last of your competitors to offer low prices or free shipping? Give the consumer a reason to contact you; free brochure, free custom quote, informative and current news, and offers and specials are all great incentives to encourage contact.
Simplify the process
Does your conversion form seem overwhelming or does your shopping cart have a lengthy process? This part of conversion optimization is a very important and often overlooked strategy. For form-based conversions you want to make sure that you are not requiring your visitor to fill in numerous non-relevant fields. Narrow each form down to the bare minimum. Maximize your conversions by only requiring the potential customer to fill out their basic information. This information should only contain what your sales team needs to contact them for more details or what your marketing team needs to stay in touch with them on promotional offers and so forth.
For ecommerce sites, having a lengthy shopping cart process gives the consumer numerous opportunities to abandon the site. Reduce the amount of steps there are to complete the sale and provide valuable consumer information towards the beginning of the process. This can include such figures as shipping costs, applied discounts and total sales tax.
Test, Test, and Test
Even if you have put into place all of the items that are listed above, you still do not know if you have the correct combination to improve your website’s conversion rate. Therefore, you need to be sure that you are always testing to see if you have the right call to action button design, page layout, form fields and shopping cart processes. There are many free or low-cost online programs that can guide you through testing landing pages and online forms. Keep in mind that when testing, you gather enough data and information before you make an educated decision to adjust something.
Slight adjustments to your landing pages, web forms and shopping carts can make all the difference when it comes to your overall ROI. Spend some time with conversion optimization and analyze what you can do today to improve your website’s conversion rate.