Your Content Management System (CMS) is the heart of your website. It drives user experience, engagement, site design, conversions, and so much more.
Is it keeping up with the times?
by Jay Donaldson, Bayshore Solutions Vice President
The only thing faster than the speed of business is the speed of technological change. Your website CMS that seemed state-of-the-art just two years ago, may be lagging behind today. According to the “World Quality Report 2015” published in conjunction with Hewlett Packard – 55% of organizations identify “application functionality changing too quickly” as their biggest challenge.
With this in mind, think about how technology change applies to your website’s evolution over the past two years. Thanks to the ever-increasing mobile adoption and expansion of social media, today’s websites are fighting to keep up. Many CMS solutions depend on new plug-ins, updates, and templates to stay current with trends:
Making sure that your website looks good on a mobile device is now a requirement. More people access the Internet via a mobile device than they do on a Desktop or PC.
Today’s website visitors expect every notable page on your website to have links to Social sites like Facebook, Twitter, YouTube, Pintrest, or Google+. Depending on your industry, the ability to “Share” products, articles, and specific pages is also very much on the rise.
An exploited site can cost businesses an untold amount of lost revenue. WordPress recently demonstrated just how important it is to ensure that your CMS is addressing plug-in vulnerabilities.
The Long Scroll
remember the old phrase “above the fold?” Thanks largely to mobile devices, trying to crowd all important content above the fold is outdated. Visitors now expect to be given much more information up front to scroll through instead of spreading that content over multiple pages or cramming it all above the fold.
An offshoot of responsive design is the trend of placing content into “bite-sized containers” making it easier to resize a page for any device while retaining the ability to scan for content.
When space is limited, cycling through multiple images and messages is a great way to showcase large or diverse content.
You know those little three bars (usually in the upper-right hand corner) that turn into a website Menu when you click on them? While not everyone is a huge fan, most people find them to be the best alternative to get where they are going quickly on smaller screens.
If your current website does not take advantage of most if not all of the above, you really should consider re-evaluating your CMS solution. It may be as simple as modifying your existing template or taking advantage of new plug-ins and modules. But if it is more extensive than that, you may want to consider custom development or upgrading to a new CMS platform altogether.
There are many excellent technology solutions out there that range from WordPress for basic websites to Kentico or Sitefinity for larger, more complex business needs.
If you need help reviewing your current CMS or would like help evaluating new alternatives – Contact Us Today!