By: Bayshore Solutions Digital Marketing Team

How Can You Tell if Your Website is User-Friendly?

Here is the scenario: You are a consumer who is researching the Internet for products to purchase. You run upon a website that is simple, clean and contains all of the prices, descriptions and shipping information that you are looking for. The next site that you come across has a very fancy homepage with flash animation, tons of images and numerous links directing you to many different areas of the website. You are having issues finding the products that you are looking for, there is no real defined navigation and content is slow to load and hard to read. Which of the two sites would you most likely purchase from? This is where website usability comes in.

As a business owner have you thought about the overall usability of your website? Are you turning away potential online customers because your website contains an overwhelming amount of information and has complicated site navigation? Perhaps it is time to re-evaluate your site and determine whether or not is it time to make changes.

The simplest way for you to do this is by answering some common website usability questions:

1. Does your website load within reasonable time? Most consumers do not like to wait around for huge websites to load or fancy flash pieces to open.

2. Is your website’s content easy to read? Is the text too small or does it blend into the background? Web content should be legible with consistent fonts, spacing and color contrast.

3. Does your website contain any broken pages? This can be frustrating to users and usually causes the individual to exit the site.

4. Can the visitor take in your company’s purpose on the homepage in about 5 seconds? Can they determine what your company offers or sells? Most users are not going to dig throughout your website to determine what your business offers.

5. Is your website’s main navigation easy to identify, labeled clearly and user-friendly? Your potential online costumers want to be able to access your products or services in the least number of clicks as possible. Your company’s information, contact page, shipping information and calls-to-action should be clear and concise.

6. Finally, does your website’s content contain detailed information that is SEO-friendly? Do you have comprehensive meta titles, image alt tags, strong calls-to-action and keyword-rich content? Does the important material on your site fall above the fold? All of these items are important aspects.

Even after answering these questions, the best way to get an exact understanding of how your website is performing with consumers is by testing the consumers. Outside usability studies are a great (and sometimes inexpensive) way for you to learn what areas of your website need the most work. Learn and correct the consumers’ frustrations and be amazed at the potential your website can provide for your business.

Does your website need improvements? Contact Bayshore Solutions for more information about Website Usability.

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