By Patrick Obando, Account Manager
As my colleague, Rachel Chandler, pointed out in a recent blog post, on-page optimization is key to preparing content to be easily found in search engines. Today we’ll discuss how to take this further and focus on best practices for Local SEO. Improving your Local SEO strategies can help your website appear higher in local searches and map listings for users that are looking for local businesses near to where they are searching or where they want to go.
As online searching via mobile has surpassed desktops, this underlying connectivity “while on the go” has become more important for brands and businesses eager to extend their visibility online. Naturally, local search results directly influence how your potential customers either find your business or your competitors.
While the search engine’s exact algorithms remain the “unicorns” of the search world, let’s dive into some tips that we know from experience will help your business be more “find-able” to searching customers today.
Checklist for Your Google My Business Local Profile Page
Keep your Google My Business page up to date with the following data:
Enter complete information
- Who you are
- What you do
- Where you are located
- When are you open
Verify your location(s)
Keep hours accurate
- Don’t forget holiday’s, and special events
Manage & engage with reviews
- Interact with positive and negative reviewers to resolve and learn about your customers experience
Add & update photos
- Tell the story of your business through photos
Checklist for Your Website
Include Structured data
- Use JSON-LD markup to tell search engines exactly what your page is about
Perform Meta Data best practices
- Use Standard meta data best practices that include references to your business name and location.
- Page title
- Body Content
- When applicable ensure that your customers can easily rate their experience on common review websites.
- Keep it authentic! Having authentic reviews adds truth and credibility to the business.
- Negative reviews are not always a bad thing unless you ignore them. Address issues or concerns that your customers have experienced publicly and learn from them improving your next customers’ experience.
Pursue Inbound links
- Links from organizations within your geographic area send positive signals to search engines.
- Google and other search engines value these signals from authoritative websites which can help to improve your rankings.
Create quality local content
- This seems logical, but is often over looked when businesses are vying for local listings. Generating local content that references your location along with your specific services will help to legitimize your business as a local geographic leader.
Encourage Social sharing
- Optimization is great for the search engines, but if it isn’t appealing to your potential customers your content will be passed over.
- Customers that find your local business to be relevant, truly local, and interesting are more likely to share your content within their social circle. This traditional word of mouth or now “word of mouth via social media” will help to further your efforts without any additional efforts required by you the business owner.
While these tips to improve your Local SEO presence are an essential arrow in your quiver of optimization tools, we at Bayshore Solutions recognize that they are not an end-all be-all solution. If your needs go beyond the basics or you find yourself in need of assistance, the team of industry experts at Bayshore Solutions is here for you. We have the knowledge and experience to effectively initiate a comprehensive and coordinated approach to website optimization. Call us today to chat with industry experts and get started implementing Local SEO best practices on your website.