The amount of U.S. internet users who consume web video content is expected to surpass 200 million in 2015. That’s a 4% increase from 2014, and about 79% of total internet users. Simply stated, that’s a big opportunity for businesses to get in front of their audience when they are online. Combined with the fact that YouTube is the second largest search engine behind Google, it’s amazing that only 24% of brands of using video to market to their consumers. One of the biggest obstacles businesses have to face is the large budget often associated with a video project: script changes, shot edits, and a change in direction can add up for businesses with a smaller marketing budget.*
Fortunately there are plenty of ways to create quality videos for your customers without a TV commercial budget. If you’re looking to create a short video to demo your services, or answer a few questions from your blog, then the camera on your mobile phone can be your best friend. Many smart phones today have high quality cameras, like the iPhone 6S with its 12 mega pixels and 1080p HD video recording specs. The capabilities of these cameras work great for posting web quality videos to YouTube, or uploading them on your site. A few fairly inexpensive tools, like a tripod for your phone and free video editing software like Go Pro Studio, can really elevate your web video content to new heights.
Once you have your tools and software, you can start to plan, or story board how you want your video to look. This can be as simple or detailed as you need it to be. It helps to start with an introduction and title on what the video will be about. Depending on your topic, you may have one long scene, or multiple shots with b-roll (background footage). Your story board will detail what is being said and shown for each scene of your video.
Along with a story board, having a script can be extremely helpful, even for videos with a small amount of speaking lines. Also, be sure to review your footage right after your finished filming. You would hate to return to the office and realize that your audio wasn’t picked up or your lighting is off and have to go re-shoot your footage.
Your video may require additional equipment, depending on the type of video you plan on shooting. Interview-style or professional videos usually require a boom mic and lighting equipment. There’s also a difference in quality between videos for the web, and videos or commercials for TV. Our TV commercial video and just-for-the-web videos can be viewed on our YouTube channel here.
TV Commercials require high quality cameras and equipment, both of which require assistants with experience to operate. It also helps to have a project coordinator involved to ensure that everyone involved in the video project is completing their tasks on schedule. You may decide to hire an experienced agency to help you with your video.
Partnering with an experienced agency helps to ensure your video project runs smoothly. At Bayshore Solutions, we have experienced photographers and video editors to shoot and edit your video, digital marketers to promote and distribute, and project managers to keep everyone on track.
Contact us today to get started on your web video project today.
Statistics from eMarketer.com*