450% Increase in Social Engagement, 210% Increase in Traffic, Award-Winning Design
About Exploration Tower at Port Canaveral
Hailed as “Central Florida’s newest destination,” the Canaveral Port Authority recently debuted its 23 Million dollar flagship facility, Exploration Tower.
Exploration Tower is both a destination and interactive exhibit museum. This stunning architectural landmark provides visitors with fun, education and interactive play on seven floors featuring 5,550 feet of exhibit space, indoor and outdoor NASA launch observation decks, an auditorium, a café, and gift shop.
The venue offers unique space and amenities for corporate or special events.
The Canaveral Port Authority needed a website that would appeal to the many distinct audiences for Exploration tower – from tourists planning visits or even driving through the area, to prospective space launch watchers, to event planners.
The Canaveral Port Authority partnered with Bayshore Solutions to design a destination and lead-generation website and to promote the new multi-use and exhibition facility. Bayshore Solutions created a responsive website design to address the access devices and web browsing needs of a variety of Exploration Tower audiences
The Exploration Tower website design’s clean structure is complimented with stunning imagery, slideshows and subtle movement that beckon visitors. Target audience segments are offered clear navigation paths to the information they need to incite excitement for the destination and to encourage bookings.
Port Canaveral further partnered with Bayshore Solution’s to design and implement Social Media Marketing campaigns supporting the facility’s debut.
Social Media Campaigns delivered dramatic results including:
- Increase of 11.3 Times the average Reach
- 210% Increase in Traffic to the website
- 450% Increase in Engagement (Likes, Comments & Shares)
Exploration Tower won a 2015 Silver ADDY award for BtoC websites.
The Exploration Tower at Port Canaveral website won the Outstanding Achievement Interactive Media Award for design and creative excellence in Travel & Tourism websites.
The Association of Marketing and Communication Professionals gave Exploration Tower a Silver AVA Digital award.
Exploration Tower won a Silver International Horizon Award for Travel & Tourism websites.