Perenich, Caulfield, Avril & Noyes
78.8 % Growth in Mobile Visitors, 42% Growth in All Visitors
About Perenich, Caulfield, Avril & Noyes
The law firm of Perenich, Caulfield, Avril & Noyes, formerly known as Perenich & Carroll has served the Tampa Bay community since 1955 and has the distinction of being the Tampa Bay area’s first personal injury law firm. USALAW.COM has many office locations throughout the area including; Spring Hill, Trinity, Clearwater, St. Petersburg, Rocky Point, South Tampa and West Tampa. Perenich, Caulfield, Avril & Noyes is dedicated to helping personal injury victims, who may not know where to turn.
Perenich, Caulfield, Avril & Noyes partnered with Bayshore Solutions, to create a website to update and elevate their brand and online presence. Their existing website was strictly HTML without a content management system (CMS) so the delay and expense of engaging a developer was required to make the simplest changes to words, images or content on a page.
Perenich, Caulfield, Avril & Noyes needed a website to serve as a robust resource to assist prospective personal injury clients and generate leads to the firm.
New Website Design
Bayshore Solutions designed the new USALaw fully-responsive website that organizes a wide variety of information and resources into a clean and easy-to-experience layout for both desktop and mobile users. Feature functionality of the new website includes:
- Full translation into Spanish with one convenient toggle in header of any page.
- A captivating, tiled layout for easy and engaging overviews of the firm’s wide range of personal injury practice areas.
- Rich mega-drop-down navigation to cleanly connect clients and prospective clients to detailed information relevant to their specific needs.
- The attorneys’ rich extensive blog integrated seamlessly into the site
The new website also offers free consultation and evaluation forms, attorney profiles, and convenient connectivity to the law firms social media platforms.
Digital Marketing Expertise
Perenich, Caulfield, Avril & Noyes operates in the extremely competitive space of personal injury attorneys. Success in this arena requires orchestrated strategies beyond just the website. The partnership with Bayshore Solutions extends marketing strategy and services through all digital touchpoints.
Some of the digital marketing measures driving USALaw.com’s competitive success include
- Strategic quality link building
- Paid search support services – landing pages & conversion optimization
- Branding consistency & conversion optimization across all web properties and profiles social
- Custom photography
- Local optimization for multiple locations
- Consolidation of Google business profiles
- Strategic active social media engagement
- Social media marketing and advertising
- Management and optimization of an active corporate blog
- 78.8 % Growth in mobile device visitors, year over year
- 42% Growth in all visitors, and 32% in new visitors, year over year
- Targeted Search keywords ranked in the Top 8 on average and showing consistent growth.
- 72.3% Increase in average social followers over 3 months
- Social media advertising is directing significant lead generation results to firm
- Within 3 months, the Digital strength of the website, measured by the industry-respected Moz rank advanced from last to first among the primary set of competitors.
USALaw.com won a Best In Class Interactive Media Award for Legal websites
USALaw.com won a Gold Hermes Creative Award for Professional Services website excellence