BankUnited, N.A., a national bank and wholly-owned subsidiary of BankUnited, Inc. (NYSE:BKU), is headquartered in Miami Lakes, Florida with 95 branches in 15 Florida counties and six banking centers in the New York metropolitan area at June 30, 2016. One of the largest independent depository institutions headquartered in Florida by assets, BankUnited provides a wide range of commercial and consumer banking services.
The BankUnited website serves as the gateway for everything – an information hub and promotional asset for prospects, and a banking tool for current customers. As banking customers are increasingly shifting their banking activities online and consumer expectations center on convenience, flexibility, and security, BankUnited set out to shift the technology that powered their online customers experience to serve their current needs.
BankUnited needed a compelling user experience online and an enterprise content management solution that offered flexibility, scalability, and features including workflow and approval process systems to address regulatory requirements in the Banking Industry.
Key areas that BankUnited required of their new website included:
- A premium customer experience
- Savings in administrative time
- Increased efficiency with website workflows
BankUnited teamed up with Bayshore Solutions to find a content platform that would fit the institution’s requirements to build their website. After evaluating a number of different platforms, Progress® Sitefinity™ CMS with Kendo UI® was selected to address the project’s customization and requirements.
Usability and user experience (UX) for users accessing BankUnited’s website across a range of devices are elegantly addressed in the new fully responsive web design.
Customer Relations Management (CRM), enterprise requirements planning (ERP), and marketing automation were integrated into the new website for a comprehensive enterprise content management solution.
The new BankUnited website offers a clean, convenient, and pleasant customer experience. Major benefits of the new website include:
- Workflows and approval processes that enable efficient and regulatory compliant operations
- Expedited, yet accountable content publication
- Significant administrative and operations time savings
“So with BankUnited — as in most cases — time is money … With (the new website and) Sitefinity CMS, the marketing, IT and web services teams have all streamlined their operations and become more efficient, which helps us work faster and in the end saves us money.”
– Mary Harris
Senior Vice President, Marketing and Public Relations