179% Increase in Leads

Customer Business Description

A mortgage refinancing company serving individuals nationwide with over 70 years’ experience.

Challenge

The mortgage refinancing company wanted to increase their volume of online leads. They were looking for a way to reinvest their direct mail budget because ROI was decreasing in that channel. They needed an online marketing partner with the expertise to deliver these results.

Solution

Bayshore Solutions’ online marketing partnership began with the Mortgage Refinancing Company in April 2012. A key element of the online marketing tactics used was to target and optimize the Pay Per Click Advertising campaigns by refining from broader match types to more specific geographic market areas and terms.

Results

Within 6 months, compound efforts and refinement of the Pay Per Click Advertising campaigns resulted in a 148% increase in clicks bringing visits to the website and a 179% increase in leads.

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