moorings-siteAbout The Moorings

www.Moorings.com

The Moorings, a TUI Marine Company, is a premier yacht charter company, offering unmatched quality, service and attention to detail for over 36 years. They offer vacation plans for everyone regardless of sailing ability in desirable locations around the world. Customers  appreciate the comfort and easy handling of custom-designed yachts and The Moorings’ full-service travel agency makes planning a breeze, from choosing the right yacht to booking flights and local activities.

Challenge

In 1998, The Moorings partnered with Bayshore Solutions to create a web-based application that could handle online reservations. The Moorings needed to be able to integrate the different aspects of trip planning into one accessible database on their web site. These included boat status, reservations, and availability of trips. The existing web site was also in desperate need of conversion improvement and a better method of branding.

Solution

Bayshore Solutions created a website that became a finalist for Forbes Magazine’s “Best Site” for the travel and vacation industry. Using a .NET platform, the Moorings website provides a full online step-by-step process (create, save, and book) for choosing a complete sailing vacation. Bayshore developed the overall content and navigational flow of the site. Three different language versions were created to address The Mooring’s global audience. E-commerce development in the web site offers The Moorings customers the ability to order provisions for their vacation, including drinks, food, and other supplies that make a sailing trip more comfortable. This site also sits under the umbrella of TUI Marine companies and is part of the Grand Expeditions central booking service.

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