Exclusive Active 55+ Community
“Sunshine State of Mind” Brand & Online Presence
Kings Point is an exclusive active adult community located in West Central Florida just 20 miles south of Tampa in Sun City Center, FL. Nestled between the bustling metropolis of Tampa Bay and the white sands of Sarasota’s beautiful area beaches, Sun City Center is an ideal place to retire. With over 5,500 homes, 63 holes of golf, 6 indoor and outdoor pools, tennis courts, three recreation clubhouses and hundreds of unique social clubs, groups, organizations and classes, the Kings Point Suncoast community has something for everyone.
Kings Point Suncoast partnered with Bayshore Solutions to develop an updated brand and messaging, as well as a new flagship website to serve as both a sales asset to differentiate Kings Point Suncoast from other Florida properties and as an informative community resource for both current and future residents.
Bayshore Solutions design and digital teams worked in close collaboration with Kings Point Suncoast resident leaders and Vesta Property Services’ Kings Point staff, to ideate and translate the brand vision and create a new brand identity and messaging, and then apply the brand personality to an engaging, interactive website, to showcase the lifestyle, amenities and unique benefits exclusively offered to Kings Point Suncoast residents.
Showcasing a “Sunshine State of Mind, the new Kings Point Suncoast website now engages potential new residents to the community’s active adult lifestyle illustrating the extensive variety of activities, special events, state of the art facilities, and variety of home styles. A pleasant and easy-to-use interface allows new and established site visitors to conveniently navigate to helpful information including driving directions, area attractions, and specifics about living in the limited-access, 700-acre, 55+ community.