Non-Branded Organic Traffic up 49%, Leads Up 4%, & Average Cost Per Lead Decreased by 12%

www.TriNet.com

About TriNet

TriNet is a strategic HR business partner to growing companies, providing critical HR-related services on an outsourced basis. TriNet’s cloud-based HR solutions help contain costs, minimize employer-related risks and relieve administrative burden to keep an entrepreneur’s focus on core business functions.

They specialize in serving companies in the technology, advertising and marketing, and professional services fields. TriNet recognizes that top-quality employees are their most critical competitive asset.

Challenge

TriNet partnered with Bayshore Solutions to develop and execute an online marketing strategy to promote their website. The goals were to increase organic leads (calls and form submissions) sourced from non-branded keyword phrases as well as increase qualified and relevant organic traffic.

Solution

By optimizing SEO meta data and creating new content based on strategic research results, Bayshore Solutions implemented online marketing that grew qualified, organic non-branded traffic to the website. Search engine rankings for non-branded keyword phrases saw significant growth through Bayshore Solutions’ inbound linking strategy for TriNet’s website. By focusing on conversion optimization tactics, growth in lead conversion rates was successfully achieved.

Results

In 6 Months:

  • Organic traffic increased 32%
  • Organic keyword phrases increased 32%
  • Organic visits from Google increased 29%
  • Non-branded organic traffic increased 49%
  • Non-branded organic keyword phrases increased 60%
  • Total Leads increased 4%
  • Average Cost per Lead decreased 12%

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