New Tiara Yachts Website Features One-Click Access To Customer On-Site Objectives With Clear, Efficient User Interface
Tampa, FL and Denver, CO – Full Service Digital Agency, Bayshore Solutions, announces the launch of brand flagship website for custom yacht manufacturer, Tiara Yachts, to streamline the user experience and conveniently connect target customers to their online objectives.
After a successful and award winning website design in 2012, Tiara Yachts re-engaged digital partner, Bayshore Solutions, to develop a new website to align with customer trends and current standards of website experience excellence. A major goal of the new website is to elegantly represent the brand and efficiently connect potential customers to their desired information and functionality.
Bayshore Solutions developed the new Tiara Yachts website to visually showcase their various styles, inspire taking the next steps toward ownership, and connecting separate visitor segments to their specific next step in a clean, easy path. The website was built from a “Tablet-first” point of view to align with target customer online behavior and demographics.
Enticing custom imagery and feature functionality including seamless integration to the branded merchandise e-commerce store, easy social sharing, “sticky” navigation, visual menus, and one-click access to dealer location information, drive the tailored visitor experience of quality and convenience expected of the Tiara brand.
Ease of access and web updates for administrators are facilitated through the omni-device capabilities of the integrated content management system. The directed path of the new website supports the business objective to attract and channel leads to dealers, thus more intentionally driving sales.
“We are pleased with the new Tiara Yachts website, and its customer-centric presentation,” said David Glenn, Tiara Yachts Marketing Director, “Bayshore Solutions helped us create this online expression of our company’s dedication to uncompromising excellence and building the best yachting experience – from the very first interaction with our Brand.”
“The team at Bayshore Solutions is excited to partner again with Tiara Yachts to build their showroom to the world,” stated Kevin Hourigan, President and CEO of Bayshore Solutions. “Thorough consideration of the yachting industry, brand principles, and business goals went into the development of this website experience, commensurate with the quality brand of Tiara Yachts.”