“Customers from all over the globe have commented on not only the sleek design but the ease of navigation. This says a lot considering we currently have over 900 unique products listed on our website!” – Brian Larsen, Web Marketing Manager of Gator Cases

 

About Gator Cases

Gator Cases is a musical instruments case distributor that engineers and manufactures custom cases for original equipment manufacturers worldwide. Their product line includes case and bag solutions for pro audio, IT, audio visual, general utility, band instruments, and percussion. Gator Cases are available in over 90 countries and are sold through a network of over 3,000 leading dealers in the U.S. alone.

Challenge

Gator Cases came to Bayshore Solutions seeking custom development for their new website, which featured a brand new design. They needed Bayshore Solutions to architect a solution that integrated their large, existing database of over 2,000 products with the new design, while adding a robust content management system to provide more flexibility to increase their marketing efforts online.

Solution

Bayshore Solutions created a data structure that supports their existing database and allowed Gator Cases to manage their products with ease. To do this, Bayshore developed a method to display the products on their website while allowing the client to manage the data internally as they had been doing previously. This solution eliminated the need to restructure Gator’s entire data system and internal protocols. To manage the rest of the website, including content, images, news, and more, Bayshore Solutions integrated the powerful content management system, WebModules CMS. Bayshore Solutions also created custom Facebook and Youtube integration that works with the social media giants to help Gator Cases stay current with all of their fans, customers, and bands.

Results

“The team at Bayshore was extremely helpful in the planning, development, and implementation of a completely redesigned Gator Cases website,” says Brian Larsen, Web Marketing Manager of Gator Cases. “Customers from all over the globe have commented on not only the sleek design but the ease of navigation. This says a lot considering we currently have over 900 unique products listed on our website!”

 

The 2012 Intima_large_oaeractive Media Awards Q3 honored Bayshore Solutions and Gator Cases with an Outstanding Achievement in the Retail category.

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