82% Increase in Revenue via New Search, YOY Revenue Growth of 166%

www.peltzshoes.com

About Peltz Shoes

Peltz Shoes has been providing sizes, service, savings, and selection to their customers since 1957. Their knowledgeable staff works with each customer individually to find the best shoes with a perfect fit. With their non-commissioned sales staff you will feel comfortable and pleased with their friendly atmosphere and great service.

Challenge

Peltz Shoes was in need of a new website that provided: Visitor ease of use, a solid sense of online purchase security, best-practice search engine optimization (SEO), and real sales results.

Solutions

Bayshore Solutions deployed an interactive marketing strategy including optimizing brand landing pages, managing innovative Pay-Per-Click Advertising campaigns, analytics-empowered e-commerce initiatives, tracking email conversions, optimizing local SEO listings, and ongoing link building.

Results

During a 3-month window of time (Jan – Mar), year-over-year revenue grew by 166%. Revenue tracked to organic, non-branded keyword searches also posted a large 82% increase from January to March. 75% Increase in organic traffic to the new website via non-branded, non-paid keywords – from January to March.

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