Easy Access, Info and Purchase of 8 Product Lines in 1 Website
Gardner-Gibson is a full line manufacturer of roof, driveway and waterproofing coatings, caulks, spackles and wallpaper adhesives. The firm’s 12 manufacturing and distribution facilities are strategically located throughout North America and in close proximity to major shipping ports to maximize service their US and international customers.
Gardner-Gibson customers include contractors, architects and do-it-yourselfers. Their products are stocked by the leading distributors, retailers and specialty supply houses in each of their core categories.
Gardner-Gibson came to Bayshore Solutions for a new website design that would attractively present their wide variety of products, and allow customers to easily use the website on any web browsing device to get complete, meaningful answer to any questions and to make a purchase. Gardner Gibson needed security features, scalability to address multiple products and distributors, and a customizable platform for their unique functionality needs.
Bayshore Solutions selected the Telerik Sitefinity content management system (CMS) to best address the functional requirements of the desired website. A fully responsive website was built that provides access to visitors from all device types. Custom code was applied to generate unique forms and layouts.
The website is designed to cater to the customer’s needs and effectively address all information they need to evaluate use and purchase any of the Gardner Gibson products. The navigation to a myriad of products is clear, simple and straightforward, allowing a customer to drill down quickly to the type of product they need.
Product page layouts greet the customer with convenient access to product size and packaging options, comprehensive technical information, coverage calculators, project how-to tips and videos, FAQ’s, and product reviews.
As a customer accesses all the technical information they need, more convenient links direct them to nearby retail outlets or direct them to the specific online product pages of retailers such as Loews or Home Depot to facilitate a quick and easy purchase. An impressive variety of functionality is cleanly connected with Gardner-Gibson’s large volume of products.
The Gardner-Gibson website won a Gold Hermes Award for Creative Excellence.
Gardner-Gibson won a MarCom Award for outstanding design in a manufacturer website.
Gardner-Gibson won Interactive Media Award for outstanding consumer goods websites.
Gardner Gibson won a Bronze Horizon Interactive Award for consumer information websites.
Gardner Gibson won a Communicator Award of Distinction for manufacturing websites.