135% Increase in Leads with a 143% Increase in ROI

the-kitchen-and-bath-factoryAbout The Kitchen and Bath Factory

www.TheKitchenandBathFactory.com

The Kitchen and Bath Factory remodels kitchens and baths for customers in the Tampa Bay area and its five surrounding counties, providing custom solutions and craftsmanship in each design project. Unlike competitors, who often outsource to third party contractors, The Kitchen and Bath Factory has installation crews and builders on staff to ensure customers receive a truly custom, secure and professional level of service. The Kitchen and Bath Factory’s custom cabinetry manufacturing location also serves as their state of the art showroom, which is the largest of its kind in the greater Tampa Bay area.

Challenge

The Kitchen and Bath Factory came to Bayshore Solutions for a website redesign. The kitchen and bath remodeling company needed a web presence to extend their showroom and showcase of custom remodeling projects beyond their physical visitors to a wider online audience. A main goal of the website was to deliver lead generation with the ability to track conversions.

Solution

The Kitchen and Bath Factory website design was created with bold imagery of the company’s projects and utilizes WebModules CMS (content management system) to manage forms for tracking leads, blogs, image galleries and more. By integrating digital marketing efforts in the website design and development process, Bayshore Solutions was able to provide an optimized website, ready for search engine visibility at the time of launch. This approach led to more immediate growth of website visits and leads.

Results

Since website launch in May 2013, there has been significant increases month over month in digital marketing results.

  • Total Visits increased 61%
  • Unique Visitors accounted for 82% of visits
  • Organic Visits increased 99%
  • Direct Traffic increased 85%
  • Total Value of Leads increased 135%, with a 143% increase in ROI

Award Recognition

2014-ima-oaInteractive Media Awards
The Award for Outstanding Web Achievement was given to The Kitchen and Bath Factory for consumer goods websites.

 

Communicator_AwardsCommunicator Award
The Kitchen and Bath Factory website won a Silver Award of Distinction for consumer goods websites.

 

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