Posted on September 12th, 2008 by INSIDESolutions Live!
Considering E-Commerce? Hear This First :
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Considering E-Commerce? Hear This First
Richard Read: Thursday, August 21, 2008 17 minutes |
Preparing for e-commerce will increase your chances of having a successful e-commerce site. When considering e-commerce there are certain things you should take into consideration such as protecting yourself against fraud as well as protecting your customers private information. Richard share valuable tips on getting you started to a successful e-commerce site.
During this 17 minute podcast interview, you will learn about:
- Setting Up an Online Catalog
- Secure Payment Processing
- Considerations for Shipping and Sales Tax
- Client Purchasing
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Posted on August 25th, 2008 by INSIDESolutions Live!
Bayshore Solutions Biz Vision Presentation:
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Verizon’s BizVision Features Bayshore Solutions’
Web-Edge ExpertiseJennifer Ryley | 34 minutes
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Jennifer Ryley of team Bayshore, led the sell-out session “Sharpen Your Web Edge and Grow Your Business” at the Verizon Wireless “bizVision” 2008 business conference at the Renaissance Tampa Hotel at International Plaza.
The Verizon’s “bizVision” conference included breakout sessions packed full of information to give business owners the latest product information and business solutions. Former Governor of Florida, Bob Martinez, opened the conference as the keynote speaker. The various sessions covered such topics as networking, advertising, writing a business plan as well as Bayshore’s “Sharpen Your Web Edge to Grow Your Business.”
Presentation participants were given a free Web site market - power report to examine their Web site’s competitive edge and what improvements will make the most impact.
This presentation is also available via prerecorded Webcast on the Bayshore Solutions’ Web site. Click here to register to view full presentation.
During this 34 minute podcast interview, you will learn tips on results-driven:
- Web Design
- Search Engine Optimization
- Internet Marketing
- Interactive Marketing
As well as valuable insights on:
- Assessing your website
- Implementing your Internet Strategy
- Keeping visitors on your site
- Utilizing best search engine optimization practices
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Posted on August 25th, 2008 by INSIDESolutions Live!
CEO Lounge- Kevin Hourigan:
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Kevin Hourigan, CEO Bayshore Solutions
In the “CEO Lounge,” hosts Michelle Bauer & Brent Britton interview the most successful CEO’s and entrepreneurs in Tampa Bay and around the world.
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In this 10 minute interview Kevin Hourigan, CEO of Bayshore Solutions discusses key things that will help determine your company’s success in an Internet world.
- The Internet is growing and changing at a rapid pace. The economic climate and technology are always changing and influencing client’s needs.
- Recognizing that the Internet is an ever changing world. Your company needs to live in the thought process that in a technology industry a year is equal to a decade compared to other types of industries.
- The ability to work on your business and vital planning is pertinent to success.
- Social networking, search engine optimization, educating yourself and paying attention to current trends in the Internet industry.
- How to leverage a brand across various media audiences. Knowing who your target audience is and how can you effectively communicate at the right time through the right media.
About Bayshore Solutions
Internet strategy and execution firm, Bayshore Solutions offers award-winning capabilities in Web design, interactive marketing, e-commerce, e-mail marketing, search engine optimization and Internet application development. Founded in 1996, the Tampa Web site design company has delivered custom Web applications to over 1,500 clients in 54 countries. Bayshore Solutions integrates technology and Internet marketing services to ensure measurable results for clients. For more information about Web site design and Internet marketing services visit http://www.bayshoresolutions.com/.
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Posted on August 14th, 2008 by INSIDESolutions Live!
How to make your affiliate marketing efforts count:
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How to Make Your Affiliate Marketing Efforts Count
Johanna Colegrove: Thursday, August 14, 2008 | 5 minutes |
These days, businesses are watching their bottom lines very carefully and many are seeking additional marketing methods to help grow their ROI. Affiliate Marketing is an under-utilized and often ideal avenue for business owners to consider adding to their online marketing campaigns. A successful affiliate marketing program has many factors to it, and should be carefully considered by merchants because of the time and energy involved in managing the program and in securing quality affiliates. However, Affiliate Marketing can be quite rewarding and result in qualified leads and conversions which help to grow the bottom line.
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Johanna Guinan-Colegrove obtained her BA in Communications specializing in Public Relations. Johanna has a background in affiliate program management for an internationally known company; and more recently SEO with Bayshore.
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During this 5 minute podcast interview, you will learn about:
- Affiliate Marketing basics
- How to have a successful affiliate marketing campaign
- Warnings of potential threats that may harm your affiliate marketing efforts
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Posted on July 8th, 2008 by INSIDESolutions Live!
Start your Online Marketing Campaign with Search Engine Optimization:
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Start your Online Marketing Campaign
with Search Engine Optimization
Jennifer Walsh: Wednesday, July 08, 2008 | 8 minutes |
With people conduction billons of searched each year it has become increasingly important for companies to make sure their website is visible on Google. Search Engine Optimization (SEO) is a new marketing technique that many companies are turning to so they can insure the growth of their business on the internet.
Jennifer Walsh has a Bachelors of Business Administrations with a concentration in Marketing from the University of South Florida and has over a year of experience managing search engine optimization campaigns for many different companies.
During this 8 minute podcast interview, you will learn about:
- What is search engine optimization (SEO)
- Why it is important to be on the 1st page of Google
- What is the Google Algorithm and why is it imporant to SEO
- How to conduct keyword research and create meta tags
Filed under: Online Business, SEO | No Comments »
Posted on June 11th, 2008 by INSIDESolutions Live!
To Pay or Not to Pay – Evaluating the Value of Paid vs. Organic Search :
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To Pay or Not to Pay - Evaluating the Value of
Paid vs. Organic Search
Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes |
Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid search results and organic search results.
Lisa Cardarelli has a Master of Business Administrations from Webster University in Sarasota, Floirda and has 7 years of experience managing large traditional and online marketing campaigns for many companies.
During this 8 minute podcast interview, you will learn about:
- When to use Pay Per Click Advertising
- Where your paid search dollars should be spent
- The differences between SEO (Search Engine Optmization) vs. PPC (Pay Per Click)
Filed under: Online Business, Paid Search, SEO | No Comments »
Posted on May 12th, 2008 by INSIDESolutions Live!
How to Integrate Internet Marketing Into Your Traditional Marketing Campaign :
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How to Integrate Internet Marketing Into Your
Traditional Marketing Campaign
Jennifer Ryley: Tuesday, May 13, 2008 | 8 minutes |
Many small businesses today see the two strategies, traditional marketing and internet marketing as segregated efforts. For maximum effectiveness, however, it’s best to seamlessly integrate aspects of an online strategy into your traditional campaign. Jennifer Ryley has a Bachelor of Arts in Business Administrations with a dual major in Marketing and Finance from the University of South Florida and has over 3 years of traditional marketing experience and 2 years of online marketing experience.
During this 8 minute podcast interview, you will learn about:
- Simple, cost effective way to strengthen your traditional campaign with online efforts
- The value of metrics obtained by the online aspects of your traditional campaign
- Methods to improve future traditional campaigns by testing online aspects
Filed under: Online Business, landing pages | No Comments »
Posted on April 4th, 2008 by INSIDESolutions Live!
What is Affiliate Marketing and How to Use it as a Marketing Technique :
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What is Affiliate Marketing and How to Use it as a
Marketing Technique
Kirsten Brust: Tuesday, April 8, 2008 | 8 minutes |
Kirsten Brust has a Masters in Business Administration and is currently an Account Manager at Bayshore Solutions. She has many years of experience with pay-per-click advertising and a background in Affiliate Marketing. Kirsten will be discussing Affiliate Marketing and how it offers advertisers a low risk means to increase site visibility and disseminate total advertising costs.
During this 8 minute podcast interview, you will learn about:
- What is affiliate marketing and what types of companies could benefit from affiliate marketing
- Who is a good canidate to be a merchant and affiliate
- What types of affiliates exisit today
- How you can use affiliate marketing to grow your business online
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Posted on March 11th, 2008 by INSIDESolutions Live!
How to Embrace Social and Dynamic Technologies as Part of Corporate Culture:
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Embracing Social and Dynamic Technologies as
Part of Corporate Culture
Steve Hasselbach: Tuesday, March 11, 2008 | 11 minutes |
Steve Hasselbach is the Chief Technology Officer at Bayshore Solutions and has over 13 years of experience. Mr. Hasselbach holds a bachelor’s degree in management information systems from Florida State University. His expertise includes application development, networking, software selection, database development/administration and disaster protection.
During this 10 minute podcast interview, you will learn about:
- Dynamic Technologies that can be used to enhance marketing initiatives
- Increasing corporate culture using social networking
- How to use dynamic and social technologies to reach larger amounts of customers
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