To Pay or Not to Pay - Evaluating the Value of Paid vs. Organic Search Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes

Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid search results and organic search results.

Lisa Cardarelli has a Master of Business Administrations from Webster University in Sarasota, Floirda and has 7 years of experience managing large traditional and online marketing campaigns for many companies.

During this 8 minute podcast interview, you will learn about:

• When to use Pay Per Click Advertising
• Where your paid search dollars should be spent
• The differences between SEO (Search Engine Optmization) vs. PPC (Pay Per Click)

 

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Filed under: Online Business, Paid Search, SEO | No Comments »

How to Integrate Internet Marketing Into Your Traditional Marketing Campaign Jennifer Ryley: Tuesday, May 13, 2008 | 8 minutes

Many small businesses today see the two strategies, traditional marketing and internet marketing as segregated efforts. For maximum effectiveness, however, it’s best to seamlessly integrate aspects of an online strategy into your traditional campaign. Jennifer Ryley has a Bachelor of Arts in Business Administrations with a dual major in Marketing and Finance from the University of South Florida and has over 3 years of traditional marketing experience and 2 years of online marketing experience.

During this 8 minute podcast interview, you will learn about:

• Simple, cost effective way to strengthen your traditional campaign with online efforts
• The value of metrics obtained by the online aspects of your traditional campaign
• Methods to improve future traditional campaigns by testing online aspects

 

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Filed under: Online Business, landing pages | No Comments »

What is Affiliate Marketing and How to Use it as a Marketing Technique Kirsten Brust: Tuesday, April 8, 2008 | 8 minutes

Kirsten Brust has a Masters in Business Administration and is currently an Account Manager at Bayshore Solutions. She has many years of experience with pay-per-click advertising and a background in Affiliate Marketing. Kirsten will be discussing Affiliate Marketing and how it offers advertisers a low risk means to increase site visibility and disseminate total advertising costs.

During this 8 minute podcast interview, you will learn about:

• What is affiliate marketing and what types of companies could benefit from affiliate marketing
• Who is a good canidate to be a merchant and affiliate
• What types of affiliates exisit today
• How you can use affiliate marketing to grow your business online

 

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Embracing Social and Dynamic Technologies as  Part of Corporate Culture Steve Hasselbach: Tuesday, March 11, 2008 | 11 minutes

Steve Hasselbach is the Chief Technology Officer at Bayshore Solutions and has over 13 years of experience. Mr. Hasselbach holds a bachelor’s degree in management information systems from Florida State University. His expertise includes application development, networking, software selection, database development/administration and disaster protection.

During this 10 minute podcast interview, you will learn about:

• Dynamic Technologies that can be used to enhance marketing initiatives
• Increasing corporate culture using social networking
• How to use dynamic and social technologies to reach larger amounts of customers

 

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Filed under: Online Business, Social Networking | No Comments »

How to Deliver an Integrated Internet Solutions J Hootman: Tuesday, February 12, 2008 | 7 minutes

J Hootman is a certified Project Management Professional (PMP); he has over 10 years experience in Project Management, Software Systems Development and IT solutions. He holds Masters Degrees in Information Technology Management and Project Management. He currently is the Director of Project Management at Bayshore Solutions.

Mr. Hootman will discuss how a business can achieve a successful internet strategy and reach optimal success of marketing goals by using online initiatives. During this 10 minute podcast interview, you will learn about:

• Understanding the need of your customer
• Developing a solid scope and managing expecations
• Controlling and Delivering on project execution

 

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Filed under: Online Business, SEO | No Comments »

Good Flash Gone Bad Demetre Bonet: Tuesday, January 18, 2008 | 10 minutes

To some, the use of Flash in contemporary website design is considered a search engine taboo.  Many fear the use of Flash can be too distracting and will misdirect the user’s attention from the real purpose of the site, while others believe it is dated technology.

In this month’s podcast, Demetre Bonet will dispel some of the myths surrounding the use of Flash, and share on how it can get your site moving in a positive direction. During this 10 minute podcast interview, you will learn about:

• Flash strategies that increases lead conversion
• Good flash gone bad, and how to avoid common pitfalls
• Search Engine Optimization (SEO) and Flash – how to live happily ever after

 

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Filed under: SEO, Web Design | No Comments »

Branding in an Age of Consumer Control Meriel Read: Monday, December 10, 2007 | 12 minutes

In order to achieve effective branding today companies must understand how to truly listen to the needs of the consumer and respond to them in a way that will produce action.

In this podcast Meriel Read will share about how a Strategic Online Presence can Strengthen your Brand’s Relationship to your Customer. During this 12 minute podcast interview, you will learn about:

-Adjusting your website’s content and focus to reflect what your consumer is really looking for
-Knowing your target market and using this information to develop solid calls to action
-Using testing to develop an understanding of how your potential consumers will respond

 

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Managing a Pay-Per-Click account while maximizing budget and visibility Patricia Bain: Tuesday, November 13, 2007 | 10 minutes

Managing online marketing efforts can be a difficult feat. When planning web advertising efforts it is important to keep in mind that properly managing your PPC account, ad text, and landing pages are all important factors to the success of your marketing efforts.

Investing in paid search without a properly managed campaign can be detrimental to a company. During this 12 minute podcast interview, you will learn about:

-Determining the most effective keywords to use through extensive keyword research
-Organizing ad campaigns and ad groups, while considering relevancy and geo-targeting
-Using AB Testing to determine effectiveness of campaigns

 

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Filed under: Online Business, Paid Search | No Comments »

Local Search Engine Optimization that Drive Results Karrie Pettit: Wednesday, October 10, 2007 | 10 minutes

Karrie Pettit goes on-line about local search optimization to discuss enhancing eMarketing efforts, and achieving greater results in internet strategy. During this 10 minute podcast interview, you will learn:

- Clearly defining your site geographically
- Achieving placement in strategic directories
- Expanding user base and reach
- Increasing return on investment

 

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