Managing a Pay-Per-Click Account while Maximizing Budget and Visibility
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Managing a Pay-Per-Click account while maximizing |
Managing online marketing efforts can be a difficult feat. When planning web advertising efforts it is important to keep in mind that properly managing your PPC account, ad text, and landing pages are all important factors to the success of your marketing efforts.
Investing in paid search without a properly managed campaign can be detrimental to a company. During this 12 minute podcast interview, you will learn about:
-Determining the most effective keywords to use through extensive keyword research
-Organizing ad campaigns and ad groups, while considering relevancy and geo-targeting
-Using AB Testing to determine effectiveness of campaigns
Managing a Pay-Per-Click account while maximizing on budget and visibility: Play Now | Play in Popup | Download
